Vanessa Soto

Rebuilt and scaled the Acquisitions team with product-led sales frameworks, optimizing onboarding and driving over $800K in quarterly revenue. Implemented advanced CRM automations and data-driven revenue forecasting, improving efficiency and customer experience. Maintained a 50% close rate on a $30K average deal size, leveraging consultative selling to improve conversion and expand TAM.

Led a SaaS-enabled customer success team, increasing ARR by 5x in two years while maintaining over 90% retention through value-driven engagement. Generated over $2M in annual recurring revenue by optimizing enterprise and mid-market upsell motions. Boosted NPS by 15 points and reduced churn by 50% by developing proactive health scores and data-driven QBRs.

Improved SaaS sales enablement workflows, raising conversion rates by 3% and improving ARR growth. Increased customer product adoption by 25% through targeted onboarding initiatives and stakeholder education. Enhanced collaboration across sales, product, and marketing, delivering a 30% improvement in sales conversion rates, and surpassed $1M in written premium.

Designed and launched a scalable training program for over 150 sales staff, boosting productivity by 25% and meeting ARR growth targets. Generated over $15M in revenue through 20,000+ policy sales while improving forecast accuracy and pipeline health. Increased retention by 15% through partnership with product teams to refine customer journey touchpoints, leading 6 managers and 150+ reps to achiev

Managed a distributed virtual team of 15 sales representatives, consistently exceeding targets. Scaled and optimized remote sales operations effectively.

Consistently exceeded sales targets through consultative sales, strong relationship management, and effective use of digital quoting tools.

Led a team that achieved 150% of sales targets, successfully closing $20K–$50K enterprise contracts. Improved customer satisfaction and retention through strategic sales initiatives.

Focused on developing advanced leadership skills and comprehensive business administration knowledge. This program prepared me for strategic roles in various industries.

Acquired foundational knowledge in business management principles and their practical applications. The curriculum emphasized applied aspects relevant to modern business environments.