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Valeria Romero Figueroa

@valeriaromerofiguero

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Funding Account Manager at Emprende Hoy who helped 68+ businesses secure over $3.5M in corporate funding.

Colombia

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At Emprende Hoy, I manage a portfolio of 65+ B2B accounts and guide clients through funding engagements. I’ve helped more than 68 businesses secure over USD 3.5M in corporate funding and generated over USD 400K in company revenue through success fees.

At Frailehomes, I co-founded a short-term rental company and led commercial strategy and operations. We grew monthly revenue from COP 6M to COP 49.8M in 13 months, expanded the portfolio from 12 to 50 units, and implemented Avantio and PriceLabs.

My earlier work spans B2B account management, sales, and financial services, including managing a COP 9B accounts receivable portfolio at Team Foods. I’ve also developed data analytics projects using SQL, Python, and Power BI, covering subscription performance, funnels, retention, and financial analysis.

Experience

Work history, roles, and key accomplishments

Current

Funding Account Manager

Current

Emprende Hoy

Jul 2024 - Present (2 years 4 months)

Managed a portfolio of 65+ B2B client accounts, guiding clients through the funding process and driving account growth. Generated over USD 400K in revenue and helped 68 businesses secure over USD 3.5M in funding.

B2B Account Management Customer Retention Financial Analysis Credit Analysis Strategic Planning

Customer Relationship Management

Founder, CCO & COO

Frailehomes

Jun 2022 - Jan 2024 (1 year 7 months)

Co-founded and scaled a short-term rental company, leading commercial strategy and operations. Grew monthly revenue from COP 6M to COP 49.8M and expanded the property portfolio from 12 to 50 units.

Business Strategy Operations Management Property Management Dynamic Pricing

Avantio

Pricelabs

Team Leadership

Senior KAM B2B

Movet

Feb 2022 - May 2022 (3 months)

Implemented B2B growth strategy, launching the corporate channel and managing key accounts. Acquired 10 new corporate clients within the first three months and managed a portfolio of 19 strategic accounts.

B2B Sales Account Management Client Onboarding Negotiation

Cross Functional Collaboration

Product Feedback

Sales Coordinator

Lavanti

Jun 2019 - Feb 2022 (2 years 8 months)

Managed the full B2B sales cycle for hospitality, healthcare, recreation, and industrial clients. Acquired 62 new B2B clients and exceeded annual sales targets, achieving up to 190% of quota.

B2B Sales Sales Cycle Management Negotiation Account Management Key Account Management

International Sales Representative

Asbir Group

Sep 2018 - Feb 2019 (5 months)

Managed B2B sales across LATAM, Spain, and Portugal from the company's headquarters in Turkey. Generated USD 48.6K in sales in 2018 and USD 48.4K in 2019.

B2B Sales International Sales Account Management

Financial Services Analyst

Alimentos Polar

Sep 2017 - Jun 2018 (9 months)

Managed budget control, KPI tracking, and credit note processes. Reduced operational execution time by 40% by automating Excel-based workflows.

Budget control KPI Tracking Credit Notes Excel Automation Process Improvement

Portfolio & Credit Analyst

Team Foods

Jan 2015 - Sep 2017 (2 years 8 months)

Managed a COP 9B accounts receivable portfolio and credit approval processes across Colombia, Mexico, and Chile. Provided operational support to a 15-member commercial team.

Portfolio Management Credit Analysis Accounts Receivable Operational Support