John Escobar

Sustained forecast accuracy above 90% across 9 LAC markets and managed a quarterly pipeline of $400K–$500K in Teaching & Learning products. Reduced friction in the sales cycle by standardizing processes through Salesforce CPQ and CRM Lightning.

Grew sales 25–30% within the first three quarters of taking over sales operations, leading a remote B2B/B2C team of 5. Defined and executed go-to-market and sales strategy for Latin American markets and used CRM tools to manage pipeline and sales activity.

Advised on licensing, cultivation, and export strategy for medical cannabis in Colombia. Advisory engagement has concluded.

Provided professional advisory services for the formulation, implementation, and monitoring of bioeconomy and sustainability plans and projects for the Bogotá-Region Competitiveness Management office.

Co-founded and led as CEO a P2P lending fintech startup in Colombia, building the business plan, financial products, and go-to-market strategy from the ground up. Owned end-to-end operations including risk management, marketing, customer service, technology platform, and hiring.

Created and managed the Payroll, Social Security, and Benefits Outsourcing service line for a $150M-revenue, 11,500-employee outsourcing company. Sourced and structured 16 new employee benefits and built out mortgage and personal credit lines with strategic supplier alliances.

Directed the 2013 national sales convention, driving productivity above 115% across the commercial sales force. Increased productivity 20% by designing and launching a sales contest in partnership with VISA and Mastercard, and cut the sales training learning curve from 6 to 3 months.

Linked more than 1,000 payroll agreements with average monthly liabilities of $100M, developing a dedicated selling tool for liabilities products across commercial channels. Coordinated and won the competitive bid for the Bogotá district payroll agreement, covering more than 17,000 employees.

Managed a $3.5M client portfolio across Checking, Savings, and CDT products in Business and Personal/Private Banking, reaching the office's break-even point in Q1 of its first year of operations.

Managed a $2M personal and SME banking portfolio, expanding the preferred banking segment and sustaining a productivity indicator above 3 new business transactions per day.

Managed personal and corporate banking products including credit cards, mortgages, vehicle credit, and fiduciary investment funds. Consolidated credit-risk analysis reporting used to reduce portfolio impairment.

Completed an MBA at Universidad Politécnica de Catalunya in 2017.

Completed specializations in Strategic Business Management, Management Skills, and Management Development.

Completed specializations in Strategic Business Management, Management Skills, and Management Development.

Earned an International Certification in Banking Payment Instruments (VISA) in 2011.

Earned a degree in Economics from Pontificia Universidad Javeriana from 1999 to 2004.