Valenta Shanon Chavasuh

I am a technical Performance Marketer specializing in high-intent lead generation, e-commerce scaling, and clean analytics tracking. Rather than optimizing for vanity clicks, I configure end-to-end attribution funnels that tie media spend directly to business revenue, specializing in phone-call generation for local service industries and product feed scaling for e-commerce.

I independently manage end-to-end campaigns across B2B logistics, emergency towing, heavy equipment hire, and e-commerce brands. I bridge marketing execution and technical data architecture, ensuring machine-learning algorithms optimize for high-value conversions.

Key Achievements & Proven Results:

• B2B Call Generation: Engineered high-intent call systems yielding 455 call conversions in 66 days (8.37% CTR) and 608 tracked calls in 90 days.

• E-Commerce Growth: Increased Shopping and Search conversions by 133% for a home-improvement retailer.

• Data Hygiene: Rebuilt flawed GA4/GTM tracking containers, resolved Google Merchant Center feed suspensions, and eliminated wasted ad spend via strict negative keyword architecture.

Technical Core Stack:

• Paid Platforms: Google Search, Performance Max (PMax), Shopping Ads

• Web Analytics & Tracking: Google Analytics (GA4), Google Tag Manager (GTM), Conversion Tracking Loops, Server-Side Tagging

• Optimization Frameworks: Enhanced Conversions, Google Merchant Center Feed Diagnostics, Quality Score Architecture

• Certifications: Google Search, AI-Powered Shopping Ads, Google Analytics, Conversion Optimization

Explore account structures, GTM setups, and detailed campaign breakdowns in my portfolio.