Lisa Nehru
@lisanehru
I generate high-volume leads with performance marketing across Meta, TikTok, and Google Ads.
KenyaWhat I'm looking for
I’m a Performance Marketing Specialist and Media Buyer focused on lead generation for service-based, real estate, and retail businesses. I generate 2,000–3,000+ leads per month while reducing Cost Per Lead by over 60%, using a strict one-variable-at-a-time testing approach—no guessing, just data.
Since March 2024, I’ve planned, launched, and optimized Meta, TikTok, and Google Ads campaigns end-to-end, building ad accounts from scratch with Pixels, Conversions API, UTMs, and Google Tag Manager for accurate conversion tracking. I also create retargeting funnels, scale budgets (up to KSh 700,000/month), and deliver weekly/monthly performance reporting with actionable insights, supported by strong creative direction and A/B testing on creatives, audiences, placements, and bidding strategies.
Experience
Work history, roles, and key accomplishments
Performance Marketing Specialist
Freelance
Mar 2024 - Present (2 years 3 months)
Planned, launched, and optimized Meta, TikTok, and Google Ads lead-generation campaigns, generating 2,000–3,000+ leads per month. Reduced cost per lead by 60%+ (e.g., KSh 40+ to KSh 13.98 for real estate; KSh 300 to KSh 100 for moving services) using conversion tracking and retargeting funnels.
Media Buyer & Marketing
Freelance
Mar 2024 - Present (2 years 3 months)
Planned and optimized Meta, TikTok, and Google lead-gen campaigns, generating 2,000–3,000+ leads per month and reducing cost per lead by 60%+ for real estate and moving services. Implemented conversion tracking (Meta Pixel, Conversions API, UTMs, Google Analytics, GTM), ran retargeting funnels, and delivered weekly performance reports.
Education
Degrees, certifications, and relevant coursework
Kenyatta University
Master of Science, Electronics & Instrumentation
2025 -
Pursuing a Master of Science in Electronics & Instrumentation at Kenyatta University (2025–present).
Jomo Kenyatta University of Agriculture and Technology
Bachelor of Science, Control & Instrumentation
2019 - 2024
Earned a Bachelor of Science in Control & Instrumentation from Jomo Kenyatta University of Agriculture and Technology (2019–2024).
Tech stack
Software and tools used professionally
Availability
Location
KenyaAuthorized to work in
Portfolio
pdflink.to/acb9d487Social media
Job categories
Skills
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