
Brian Kiyondi
@brianmk
I scale FinTech, SaaS, and e-commerce growth through performance marketing, CRO, and measurable acquisition systems.
What I'm looking for
I lead ClickPilot, where I build full-funnel paid acquisition and conversion systems for FinTech, SaaS, and e-commerce brands. I manage Google, Meta, and TikTok campaigns with $15kâ$50k monthly spend and have delivered 400%+ ROAS.
I connect GA4 and server-side GTM tracking with landing-page experimentation, LTV:CAC strategy, and marketing automation. Previously, I increased organic traffic 150% year over year, reduced CPA by 25%, and built email workflows that generated 15% of revenue.
Experience
Work history, roles, and key accomplishments
Senior Performance Marketing & Growth Consultant
Clickpilot
Jan 2022 - Present (4 years 8 months)
Leading boutique growth consultancy specializing in CRO and performance marketing. Managing cross-channel paid strategies with monthly spend of $15k-$50k, achieving 400%+ ROAS and implementing server-side tracking.
Digital Marketing Specialist
Kenya Broadcasting Company
Jan 2019 - Dec 2021 (2 years 11 months)
Executed technical SEO overhaul boosting organic traffic by 150% YoY and managed Google Search & Display campaigns reducing CPA by 25%. Built automated email workflows driving 15% of total revenue.
Digital Marketing Specialist
Razorfish
May 2016 - Dec 2018 (2 years 7 months)
Managed organic content strategy for 5+ brand accounts, achieving 10% month-over-month growth in engagement. Assisted in execution of high-traffic seasonal campaigns and conducted competitor audits.
Education
Degrees, certifications, and relevant coursework
Google Skillshop
Google Analytics 4 (GA4) Certification, Analytics
2024 - 2024
Expert-level mastery of GA4 implementation, event-based tracking, and predictive audience modeling. Specialized in utilizing Google Tag Manager for complex attribution and custom conversion tracking.
Meta Blueprint
Meta Certified Media Buying Professional, Media Buying
2024 - 2024
Validated expertise in designing end-to-end marketing strategies on Facebook, Instagram, and WhatsApp. Specialized in Conversions API, Advantage+ Shopping campaigns, and data-driven creative testing to maximize ROAS.
Simon Page College of Marketing
Professional Diploma in Digital Marketing (DMI Accredited), Digital Marketing
2018 - 2018
Advanced strategic training covering the Omnichannel Marketing Framework. Mastered Search Engine Marketing, Digital Strategy, and high-level Planning, bridging traditional business commerce and modern digital scalability.
University of Fairfax
Master of Business Administration, Business Administration
2016 - 2018
Advanced professional training in Omnichannel Strategy and Digital Leadership. Specialized in Advanced SEM and Marketing Automation Systems, mastering frameworks for scaling startups through integrated digital ecosystems.
University of California
Bachelor of Commerce, Marketing & Analytics
2011 - 2015
Focused on Consumer Behavior Psychology and Quantitative Marketing Research. Developed a deep analytical framework for data-driven decision-making, covering Econometrics, Strategic Brand Management, and Market Integrated Communications.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
clickpilot.proSalary expectations
Job categories
Skills
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