Open to opportunities

Cynthia Irungu

@cynthiairungu

Message

I build and optimize Google and Meta Ads campaigns that lower cost per lead and improve lead quality.

Kenya

Message

What I'm looking for

I'm looking for remote paid media opportunities where I can manage and optimize Google Ads and Meta Ads campaigns, improve lead quality and cost efficiency, and use reliable tracking and reporting to drive measurable results.

At Elumin Agency, I manage 18 to 22 Google Ads accounts for U.S. automotive and home service clients, directing $20,000 to $50,000 in monthly spend across Search, Shopping, and Performance Max.

I reduced cost per lead by 25% for an automotive repair client while maintaining lead volume, and increased conversion rate from 4.1% to 5.3% through structured ad testing, landing-page alignment, and Target CPA bidding.

I build reliable measurement stacks with GA4, Google Tag Manager, call tracking, form tracking, and UTM validation. I also create Looker Studio dashboards that turn weekly campaign data into clear, prioritized next steps.

Previously at Mass Reach, I moved from copywriting into paid media, managing Google Ads and Meta Ads for service and ecommerce clients. I improved qualified lead rate by 25% using Nimbata and WhatConverts, and used creative testing and Meta Pixel monitoring to strengthen campaign performance and reporting accuracy.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

Elumin Agency

Apr 2025 - Present (1 year 5 months)

Manages a portfolio of 18-22 Google Ads accounts for US automotive and home service clients, directing $20,000-$50,000 monthly ad spend. Reduced cost per lead by 25% and increased conversion rate from 4.1% to 5.3% through structured testing and bidding optimization.