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Vaishali Singh

@vaishalisingh7

Marketing leader at SKA Brands (Haldiram’s Group), building growth systems that connect marketing investment to commercial performance.

India

Message

At SKA Brands (Haldiram’s Group), I own brand growth, commercial performance and market development across emerging food brands and retail formats. I lead commercialisation from consumer insight and pricing through launch and scale, and built growth systems connecting marketing activity to traffic, frequency and basket size.

At ECSOGlobal (Absolute & Upaj), I led nationwide retail activation across 200+ locations featuring MS Dhoni and built partnerships with Bayer and Corteva. Earlier, I developed Lenskart's IPL creative platform and led the onboarding of Alaya F as brand ambassador; I also founded SanshiLiving (CasaVea), taking a consumer lifestyle brand from concept to D2C and marketplace distribution.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing

Current

SKA Brands (Haldiram's Group)

Apr 2025 - Present (1 year 6 months)

Owns brand growth, commercial performance, and market development across emerging food brands and retail formats. Leads end-to-end commercialization of new brands, products, and stores, and built integrated growth systems spanning retail, digital, creators, PR, and delivery platforms.

Brand Growth Commercial Strategy Pricing Strategy Retail Marketing Digital Marketing Creator Marketing PR Platform Delivery Local Marketing Commercial Dashboards AOV Attach Rate Product Mix Channel Performance Tracking Profitability Consumer Insights product narratives UI Architecture Retail Experience

Senior Manager, Marketing

ECSO Global (Absolute & Upaj)

Sep 2023 - Mar 2025 (1 year 6 months)

Drove market expansion, stakeholder engagement, and strategic communications across a complex agri-tech ecosystem. Led nationwide retail activation across 200+ locations featuring MS Dhoni and built strategic partnerships with Bayer and Corteva.

Market Expansion Stakeholder Engagement Strategic Communications Retail activation Brand Awareness Market Penetration Partnerships Investor Narratives Leadership Narrative Team Leadership

Founder & Creative Director

Sanshi Living (CasaVea)

Feb 2022 - Sep 2023 (1 year 7 months)

Built a consumer lifestyle venture from concept to market, developing product portfolio, sourcing network, packaging systems, and go-to-market strategy. Established D2C and marketplace distribution and led customer acquisition, content, influencer, and growth initiatives.

Product Development Sourcing Packaging Go To Market Strategy Brand Positioning D2C Marketplace Distribution Customer Acquisition Content Marketing Influencer Marketing Growth Initiatives

Marketing Manager

Lotus Herbals (SoulTree)

Jul 2021 - Feb 2022 (7 months)

Led consumer communications across digital, retail, PR, print, and social channels. Developed luxury brand storytelling and identity systems, led product launches, consumer engagement initiatives, and CRM-driven retention, and optimized performance marketing.

Consumer Communications Digital Marketing Retail Marketing PR Print Social Media Luxury Brand Storytelling Brand Identity Product Launch Consumer Engagement CRM Retention Performance Marketing Offer Design Communication Strategy Asset Production

Brand Evangelist

Lenskart.com

Sep 2020 - Jul 2021 (10 months)

Led consumer communications across social media, app, email, and in-store channels. Crafted digital narratives and films for celebrity-led campaigns with Sonu Sood and Alaya F, managed influencer outreach, and spearheaded branding for Lenskart BLU.

Consumer Communications Social Media App Marketing Email Marketing In Store Marketing Digital Narrative Celebrity Marketing Campaigns Influencer Outreach Branding Merchandising

Brand Manager

Keventers

Feb 2019 - Sep 2020 (1 year 7 months)

Directed brand messaging across social, in-store, and packaging. Revived digital brand equity through nostalgia-based storytelling and product pivots, and executed strategic limited-time launch campaigns and CRM-led consumer retention.

Brand Messaging Social Media In Store Marketing Packaging Nostalgia Based Storytelling Product Pivot Limited Time Launches CRM Customer Retention Digital Campaigns Content Strategy 3PD Orders Loyalty Programs

Senior Manager, SMO

Interactive Avenues

Nov 2014 - Apr 2018 (3 years 5 months)

Led social media strategy and execution for FMCG, tech, and lifestyle clients. Developed performance-led content ecosystems across Meta, Twitter, YouTube, and collaborated with creative and media teams to deliver ROI-driven campaigns.

Social Media Strategy Social Media Execution FMCG Tech Lifestyle Performance Driven Content Meta Twitter YouTube Creative Collaboration Media Planning ROI Based Campaigns Influencer Marketing Analytics ORM

Associate Manager, SMO

Drizzlin Media

Jun 2014 - Nov 2014 (5 months)

Executed end-to-end social media strategy for boutique fashion and education clients. Handled campaign scheduling, creatives, and engagement tracking.

Social Media Strategy Campaign Scheduling Creative Engagement Tracking

Lead, Consumer Happiness

ixigo.com

Jun 2012 - May 2014 (1 year 11 months)

Led brand voice across mobile app, CRM, feedback, and product content. Managed influencer outreach and UGC programs for travel and tech content, coordinated with tech, UX, and product teams for real-time user optimization, and created SEO-rich web content.