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karan nirmal

@karannirmal

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Brand & GTM Marketing Lead translating complex products into launch-ready narratives.

India

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What I'm looking for

I’m looking for remote-friendly B2B SaaS, media, or product-led teams where I can sharpen positioning, build launch discipline, and own marketing systems that drive demand and measurable growth.

I’m a Brand, GTM, and integrated marketing lead with 10+ years building narratives, launch systems, thought-leadership programs, and demand-support infrastructure across tech, media, OTT, automotive, and consumer brands. I translate complex products into clear market narratives and create the operating system around launches, brand, owned media, and growth support.

Most recently at Quidich Innovation Labs, I owned integrated brand and GTM priorities—awareness, consideration, and demand creation—across multiple sports-tech offerings. I built always-on social and content systems on LinkedIn, Instagram, YouTube, and X, and created owned-media and thought-leadership infrastructure including the Behind the Feed podcast and The Quidich Broadcast newsletter, with email/database planning in Apollo.

Earlier, as Deputy Head of Marketing at Haymarket SAC Publishing, I led end-to-end digital marketing, content design, lead generation, and ROI-oriented campaign execution across editorial, events, and partner properties. I also conceptualized and launched the Deep Drive Podcast with Autocar India, scaling it to 500K+ combined views and listens in its first 6 months, and I managed large-scale partnership and event marketing programs at Haymarket/Autocar and brand positioning for Jio Tesseract’s AR/VR products.

Experience

Work history, roles, and key accomplishments

Brand Lead

Quidich Innovation Labs

Feb 2025 - Apr 2026 (1 year 2 months)

Owned integrated brand and GTM priorities across awareness, consideration, and demand creation for a multi-sport sports-tech business. Built always-on owned media and thought-leadership programs (podcast, newsletter, and email/database planning) and led PR planning and launch messaging for products and marquee moments.

Brand Strategy GTM Planning Positioning Owned Media Thought Leadership Launch planning Content Strategy KPI Reporting Podcasting

Deputy Head of Marketing

Haymarket SAC Publishing

Sep 2023 - Aug 2024 (11 months)

Led end-to-end digital marketing, content, lead generation, and ROI-oriented campaign execution across editorial, events, and partner properties. Managed branded content and partnership programs for major automotive brands and owned P&L-sensitive execution for flagship events; conceptualized and launched the Deep Drive Podcast (500K+ combined views and listens in 6 months).

Digital Marketing Content & Design Lead Generation Partnership Marketing Event Marketing Paid Social Influencer Marketing Podcasting Reporting Marketing Operations

Marketing Manager

Jio Tesseract

Feb 2022 - Feb 2023 (1 year)

Built brand positioning and go-to-market narratives for AR/VR products across B2B and B2C segments, translating complex technology into user and developer-facing communication. Planned lifecycle and demand-generation motions and project-managed launch content and cross-functional asset delivery for products including JioGlass, JioDive VR, and Jio Wonderland.

Brand Strategy GTM Planning Positioning Lifecycle Marketing Demand Generation Social Media Email Marketing Push Notifications Competitive Analysis Launch planning Cross Functional Stakeholder Management AR VR Product Communication

Social Media Lead / Business & Marketing Manager

ZEE5

May 2020 - Jan 2022 (1 year 8 months)

Led social and launch campaigns across paid, PR, trade, and internal teams to support user acquisition and content/property launches. Owned launch and growth support for ZEE5 Play, partnering with product, AdTech, content, and studios including Gameloft and Zynga.

Social Media Strategy User Acquisition Paid Social PR Trade Marketing In App Growth Support Partnership Marketing Cross Functional Stakeholder Management

Account Lead

Schbang Digital Solutions Pvt. Ltd.

Jun 2018 - May 2020 (1 year 11 months)

Managed integrated digital campaigns and client programs for consumer and healthcare brands including Nivea Men, Mattel India, Cochlear India, Pidilite, and Gillette Venus. Led special projects spanning content, influencer, and omni-channel execution such as Hot Wheels at Comic Con, Barbie x KidZania India, and Nivea Men Deep Impact with Flipkart.

Client Program Management Content Strategy Influencer Marketing Omni Channel Marketing Special Projects Campaign Execution

Senior Executive – Digital Marketing

Times Television Network (TGBCL)

Aug 2016 - Dec 2017 (1 year 4 months)

Managed content strategy, metadata, and funnel optimization across digital platforms including YouTube. Contributed to revenue targets of more than INR 3 Cr by improving digital performance.

Digital Marketing Content Strategy Metadata Management Funnel Optimization YouTube Revenue Performance Optimization

Social Media Executive

Dentsu WATConsult

Jan 2016 - Aug 2016 (7 months)

Managed social media for brands including HE Deodorants, Jio Lyf Smartphones, and Bestseller India. Led content strategy, execution, and reporting to support brand engagement and cross-functional collaboration.

Social Media Management Content Strategy Social Content Execution Reporting Cross Functional Collaboration