Open to opportunities

charu goswami

@charugoswami

Senior marketing leader building brands through digital transformation, integrated campaigns, and corporate communication.

India

Message

What I'm looking for

I’m looking for a marketing leadership role where I can lead strategic brand building, digital transformation, and 360° campaigns, while owning corporate communication and PR to drive measurable ROI, engagement, and sustainable growth.

I’m a dynamic, result-driven marketing leader with 18+ years of experience in branding, corporate communications, digital marketing, and campaign management across FMCG, consumer durables, retail, real estate, and services industries.

I design and execute integrated marketing strategies that strengthen brand equity and deliver measurable ROI—leading cross-functional teams and managing multi-million-dollar budgets while building strong stakeholder relationships.

In my most recent role as Head of Marketing, I led integrated marketing and brand communication across digital, ATL, and BTL channels. I also drove digital campaigns across SEO, SEM, social media, email, and content, delivering 2x ROI and boosting engagement, while improving targeting and purchase prediction accuracy.

My record includes 40% online engagement growth, 25% improvement in user experience, and a 50% increase in customer satisfaction scores through clear corporate messaging. I’ve also strengthened investor relations (30% client acquisition pipeline growth) and elevated audience participation via PR campaigns and webinars—building trust, reputation, and thought leadership.

Experience

Work history, roles, and key accomplishments

Head of Marketing

Y-Cook India Pvt. Ltd.

Apr 2024 - Feb 2025 (10 months)

Led integrated marketing and brand communication strategy across digital, ATL, and BTL channels to ensure consistent brand presence. Directed digital campaigns (SEO, SEM, social media, email, content), developed consumer insight models, and managed CSR and corporate communication programs.

Integrated Marketing Brand Communications SEO SEM Social Media Marketing Email Marketing Content Marketing Targeting Purchase Forecasting CSR Corporate Communications Stakeholder Management ROI Optimization

Assistant General Manager

Sohan Lall Commodity Management

Mar 2023 - Mar 2024 (1 year)

Developed marketing and corporate communication strategies for the agri-commodity sector and strengthened investor relations. Improved brand credibility and increased the client acquisition pipeline by 30%.

Corporate Communications Marketing Strategy Investor Relations

Brand Manager

Varahamurti Flexirub Industries Pvt. Ltd.

Mar 2022 - Feb 2023 (11 months)

Repositioned premium mattress brands through digital-first retail campaigns. Increased brand visibility through targeted ATL/BTL campaigns.

Digital First Retail Campaigns ATL Campaigns Campaign Strategy

Senior Account Manager

DigiStreet Media Pvt. Ltd.

Aug 2017 - Feb 2022 (4 years 6 months)

Partnered with FMCG, retail, and automotive clients to deliver integrated digital campaigns. Enhanced client ROI through performance marketing strategies and creative content campaigns.

Integrated Campaigns Performance Marketing Creative (Content)ROI Optimization

Brand Manager

KRBL Ltd.

Oct 2015 - Jun 2017 (1 year 8 months)

Directed 360° marketing campaigns that grew premium rice category share by 10%. Expanded export and rural penetration to increase the brand’s global presence.

Export Penetration Rural Penetration Brand Marketing

Manager

Gravity Entertainment Pvt. Ltd.

Jan 2013 - Sep 2015 (2 years 8 months)

Led large-scale brand activations and campaigns for FMCG and lifestyle clients. Managed campaign execution for client initiatives.

Brand Activation Campaign Management FMCG Marketing

Assistant Manager

Wizcraft International Entertainment Pvt. Ltd.

Aug 2011 - Dec 2012 (1 year 4 months)

Managed corporate communication and brand activations for marquee clients and global events. Supported brand activation activities and corporate messaging.

Corporate Communications Brand Activation Event Marketing