Open to opportunities

Divya Morparia

@divyamorparia

Marketing across Telco, Tech and Media. Ex Nykaa, Vodafone, Sony, PUMA, Zee. Visiting faculty across top tier academic institutions

India

Message

What I'm looking for

I seek senior marketing roles where I can lead brand strategy, drive consumer growth via integrated digital and CRM-led programs, mentor teams, and scale businesses through data-driven storytelling.

I’m currently looking for projects and opportunities across marketing leadership, brand strategy, digital and communications and I am open to full-time, consulting and project-based roles.

Over the last 18+ years, I’ve worked across organisations of different scales and sectors - including Nykaa, Vodafone, Sony, PUMA and Zee. Each phase has taught me something different, and reinforced the belief that marketing gives you the privilege to move across contexts as long as you stay deeply consumer-led, business oriented, strategic, and creatively curious.

I have truly enjoyed stepping into complex environments to take on some audacious projects whether it was launching 4G in Mumbai when Jio was creating tectonic shifts in the industry, driving the Vodafone – Idea brand merger, launching a new channel ‘Zee Punjabi’, building on Nykaa for Men, taking up big data projects before AI was mainstream and handling the digitization mandate of 46 channels across the ZEE network, or leading big campaigns with the iconic ZooZoos and managing shows like Kaun Banega Crorepati.

Experience

Work history, roles, and key accomplishments

Associate Vice President

Sony Pictures Network India

Jul 2024 - Jun 2025 (11 months)

Led strategy and cohort planning for flagship TV franchises and drove partnerships and digital-to-TV audience funnels, scaling channel reach via WhatsApp journeys and brand collaborations.

Audience Development Partnership Marketing Digital To TV Integration Stakeholder Management

Associate Vice President

Sony Pictures Network India

Dec 2022 - Jul 2024 (1 year 7 months)

Owned acquisitions for Originals and Sports clusters, launched major OTT titles and scaled sporting events with cohort experimentation to grow viewership across platforms.

Content Acquisition Sports Marketing OTT Event Marketing

Associate Vice President

Nykaa - FSN Ecommerce Ventures Pvt. Ltd.

Jul 2021 - Dec 2022 (1 year 5 months)

Led marketing for Nykaa Man, scaling the channel 3.5x versus target, developed the Brand Store prototype and improved retailer efficiencies for owned and private-label brands.

Brand Strategy Performance Marketing Product Launch GTM Strategy

Vertical Head, Consumer Strategy

Zee Entertainment Enterprises Ltd.

Feb 2019 - Jun 2021 (2 years 4 months)

Led consumer strategy across 26 channels, launched Zee Punjabi (31% share) and increased ZEEL market share from 9% to 11% while implementing CRM for media and driving data-led initiatives.

Channel Launch CRM For Media Market Share Growth Data Integration Campaign Execution

Asst. General Manager, Corporate Marketing

Vodafone India Pvt. Ltd.

Jan 2017 - Feb 2019 (2 years 1 month)

Managed communications strategy for the Vodafone-Idea merger across service, network, product and brand, led the Vodafone brand relaunch and delivered the 'Happy to Help 2.0' ZooZoo campaign.

Relaunches Integrated Marketing Campaign Management Stakeholder Management Consumer NPS Improvement

Brand Head, Mumbai Circle

Vodafone India Pvt. Ltd.

Jun 2015 - Dec 2016 (1 year 6 months)

Led a 12-person team for a circle business worth INR 4,500 Cr, launched 4G with #1 on BTS and implemented a retail sales program that drove an 89% jump in tertiary retail sales.