Looking for a job

Muskan Haritwal

@muskanharitwal

Message

I build high-growth brand, content, and social campaigns for consumer businesses.

India

Message

What I'm looking for

I'm looking to lead brand, content, and social marketing for consumer businesses, owning campaigns end to end and using creative and performance insights to drive measurable growth.

I've led brand and marketing launches at VOY India, shaping positioning, messaging, and channel plans across paid, organic, CRM, influencer, and product marketing.

At Sunset Cinema Club, I created 360° campaigns that increased ticket sales by 150% in three months, grew Instagram from 200K to 268K followers, and generated 33M+ sustained organic reach through viral reels.

Across Vastramay, Otipy, and Urban Company, I've improved conversion, scaled CRM and influencer campaigns, strengthened visual storytelling, and used performance data to sharpen creative work.

Experience

Work history, roles, and key accomplishments

Current

Brand Lead

Current

Voy

May 2026 - Present (4 months)

Own end-to-end brand and marketing strategy for VOY India's launch, including positioning, messaging, and channel plans. Built and scaled the creative pipeline for performance marketing, using performance data to iterate on ad creatives and messaging.

Brand Strategy Positioning Messaging Performance Marketing Creative Pipeline Ad Creatives Data Informed Iteration Medical Content

Brand Communications Manager

Sunset Cinema Club

Mar 2025 - May 2026 (1 year 2 months)

Created and executed 360° brand campaigns that delivered a 150% increase in ticket sales within 3 months. Grew Instagram organically from 200K to 268K followers in 6 months and conceptualized viral reels generating millions of views and 33M+ sustained reach.

Brand Campaigns Instagram Growth Viral Reels Influencer Partnerships Community Management Content Planning Creative Direction Promotional Materials

Marketing Manager & D2C Lead

Vastramay

Jan 2024 - Feb 2025 (1 year 1 month)

Increased website conversion from 5% to 20% by improving site content, graphics, and ad creative. Doubled paid marketing performance through segmented email, WhatsApp, and social CRM campaigns.

Conversion Rate Optimization Website Content Graphics Ad Creative Paid Marketing Email Marketing WhatsApp Marketing CRM segmentation Creative Photoshoots Influencer Collaboration

Assistant Brand Manager

Otipy

Feb 2020 - Jan 2024 (3 years 11 months)

Executed celebrity ad campaigns that cut Customer Acquisition Cost by 62% while reaching millions of users. Created integrated ATL + BTL campaigns across digital, influencer, and performance marketing.

Celebrity Marketing Campaigns Customer Acquisition Cost ATL BTL Digital Marketing Influencer Marketing Performance Marketing Visual Storytelling