Open to opportunities

Debanjali Sen

@debanjalisen

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Executive marketing and business transformation leader driving global brand growth and revenue.

India

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What I'm looking for

I’m looking to lead high-impact brand and growth transformations—owning P&L, GTM, and integrated marketing—partnering with CXOs and cross-functional teams to deliver measurable revenue outcomes with innovation-led execution.

I’m a seasoned marketing, communication, strategy, and P&L leader with an MBA from IIM Ahmedabad and 18+ years of experience delivering global brand growth. I’ve led India launches for Commerz II (Oberoi Realty) and Richa Realty, and international launches for Sobieski Vodka and Discovery Wines, while driving measurable gains like 20% sales uplift for Cerelac, 35% ITC growth through rural positioning, and 38% growth for Gits Foods in “Ready to Eat.”

As Founder of Matinee Pictures, I delivered INR 28 Cr in marketing projects—doubling revenue and achieving 145% of the sales target—while managing cross-functional teams of 70 internally and 500 externally. In my current role, I focus on revenue growth and business expansion for brand transformation and integrated marketing mandates, translating GTM strategy into outcomes through analytics, digital marketing, and strong CXO partnerships.

Experience

Work history, roles, and key accomplishments

Current

Vice President

Current

Hypotenuse

Jun 2026 - Present (1 month)

Driving revenue growth and strategic business expansion for a brand transformation consultancy, delivering INR 20 Cr+ in new business across branding, marketing, digital, and business transformation mandates. Managing a INR 30 Cr+ revenue portfolio and leading end-to-end execution tied to measurable business outcomes.

Revenue Growth Business Expansion Transformation Consulting Integrated Marketing GTM Strategy Market Expansion Portfolio Management

Branch Director (Vice President)

Crayons Advertising

Jul 2024 - Apr 2026 (1 year 9 months)

Spearheaded branch business strategy and operations, overseeing a INR 25 Cr annual P&L and delivering sustainable growth through marketing mandates. Led integrated 360° campaigns for major government projects, managing a 60+ team and achieving lead generation and brand awareness growth.

P&L management Business Strategy ROI Measurement Stakeholder Management Integrated Marketing Lead Generation Media Relations Event Planning Team Leadership Google Analytics KPI Tracking

Founder

Matinee Pictures

Apr 2019 - Jun 2024 (5 years 2 months)

As Founder, delivered INR 28 Cr in marketing projects and achieved 128% of sales targets through campaigns across industries. Reduced costs by 30%, managed P&L, and led creative promotions including series and TV campaigns while managing internal and external teams.

Marketing Campaigns Sales Targets Crisis Management P&L management Budgeting Cost Optimization Content Creation Promotions Management Team Leadership

Sales & Marketing Head (Producer)

Nineteen Films

Jun 2017 - Mar 2019 (1 year 9 months)

Doubled revenue to INR 20 Cr with a 44% profit margin by prospecting high-growth marketing projects and closing deals with multiple brands. Led high-value celebrity-led campaigns and managed multi-project schedules, delivering within scope, time, and budget.

Business Development Deal Closing Budgeting Celebrity Partnerships Relationship Management Project Scheduling

P&L Marketing Lead (Associate Producer)

Bang Bang

Jun 2015 - Apr 2017 (1 year 10 months)

Achieved 145% of sales targets by onboarding marketing projects, including managing large external teams. Transformed projects from 10% profitable to 35%+ super profitable through team scouting, cost reduction, and simultaneous multi-assignment execution.

Sales Target Achievement Marketing Project Onboarding Cross Functional Team Scouting Cost Optimization Multi Assignment Management

Account Director

82point5 (An Ogilvy Group Co.)

May 2013 - May 2015 (2 years)

Led strategic marketing projects resulting in revenue increases of 20%–44% for multi-million-dollar brands. Managed GTM launch planning including rural targeting for ITC Superia, geographically tailored Vespa promotions, and NRI/HNI community event launches for Oberoi Realty and Richa Realty.

Strategic Marketing GTM Strategy Market Research Consumer Insights NRI HNI Event Planning

Group Account Manager

McCann Worldgroup

Apr 2012 - Apr 2013 (1 year)

Increased Cerelac sales growth by 20% by launching and implementing go-to-market strategies supported by market research. Oversaw creation of packaging and marketing collateral to support integrated promotional activities for new variants.

Go To Market Strategy Market Research Product Innovation Packaging Development Marketing Collateral Integrated Marketing

Account Manager

Tag Worldwide

Aug 2011 - Mar 2012 (7 months)

Produced record-high marketing campaign response rates, helping Lakme Salon improve revenues by 25% through innovative offers and brand engagement. Spearheaded India launches for Sobieski Vodka and Discovery Wines and managed BTL campaigns including Corona Beer activations.

Campaign Execution Pub and Bar Activations