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Hashil Parambadan

@hashilparambadan

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Dynamic Marketing Manager with expertise in brand building and growth strategies.

India

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What I'm looking for

I am looking for a role that fosters creativity and innovation, offers growth opportunities, and values data-driven decision-making.

I am a dynamic and results-driven Marketing Manager with over 6 years of experience in establishing renowned brands across multiple industries globally. My expertise lies in strategic branding, marketing, and SEO, where I have successfully driven growth and optimized ROI through data-driven decisions. I am passionate about creating innovative solutions that enhance customer outcomes and improve digital presence.

In my current role at Dozee, I have led cross-functional teams to execute impactful branding campaigns, increasing brand recall from 10% to 80%. My efforts in developing comprehensive sales strategies have driven a remarkable 500% sales increase and secured over $10M in investor funding. I thrive in fast-paced environments and excel at leveraging analytics and automation tools to enhance marketing effectiveness.

Previously, I managed a diverse portfolio of clients at Upstream Marketing Inc., achieving a 99% client satisfaction rate. My ability to craft cohesive brand strategies and improve digital presence has consistently delivered outstanding results. I am eager to bring my expertise in marketing communications and sales growth to a forward-thinking organization.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Dozee

Feb 2022 - Present (3 years 5 months)

Led cross-functional teams to conceptualize and execute impactful branding campaigns, increasing brand value and recall from 10% to 80%. Developed a comprehensive sales kit and communication strategy, driving a 500% sales increase and securing over $10M in investor funding. Spearheaded the 'Top Gun Campaign' which improved demo lead quality by 200% and enhanced CRM usage by 90%.

Sales Enablement Campaign Management Market Research CRM PR Video Marketing

Marketing Growth Strategist

Upstream Marketing Inc.

Nov 2020 - Feb 2022 (1 year 3 months)

Managed over 30 clients across FMCG and Healthcare industries, enhancing their brand positioning by incorporating consumer insights, achieving 99% client satisfaction. Crafted and executed cohesive brand and marketing strategies, including identity, design overhaul, and website creation. Developed and implemented a comprehensive Owned Media strategy across Google, Facebook, and 3rd Party Review Si

Client Management Brand Management Owned Media Adobe Creative Suite HubSpot Google Analytics Facebook Ads Consumer Insights

Performance Marketing Specialist

FreeCompany

Jan 2020 - Dec 2020 (11 months)

Drove online media and performance marketing for a tabletop board game Kickstarter campaign. Successfully raised €50,000 on day one and an overall €70,433 by the end of the campaign.

Online Media Performance Marketing Kickstarter Campaign Management Fundraising Digital Marketing

Senior Growth Hacker

Navtech

Nov 2019 - May 2020 (6 months)

Owned and executed inbound marketing strategies including SEO and remarketing, alongside paid ads and social media outreach. Increased website traffic and landing page CTR by 100% in three months through website revamp and web analytics. Implemented and managed marketing automation and analytics, revising branding and marketing strategies for cost-effective customer acquisition and retention.

SEO Remarketing Paid Marketing Web Analytics Marketing Automation Brand Strategy Customer Acquisition Customer Retention

Management Trainee

DronaMaps

Jul 2019 - Nov 2019 (4 months)

Managed client acquisition across online and offline channels, increasing customer base and market penetration through innovative promotional strategies. Enhanced digital presence, streamlined sales funnels, and implemented content creation and marketing initiatives. Drove dynamic operational efficiency through effective team management based on business needs, employee skillsets, and customer dem

Marketing Strategies Digital Presence Content Creation Sales Initiatives Team Management Market Penetration

Digital Marketing Consultant

BizAI Consulting

Jan 2019 - Dec 2019 (11 months)

Developed, tested, and optimized websites using SEO and SEM techniques. Assisted with content marketing, graphic design, copywriting, and social media management across platforms like Facebook, Twitter, and LinkedIn to boost website CTR.

SEO SEM Content Marketing Graphic Design Copywriting Social Media Marketing Website Optimization

Market Penetration Strategist

Sinotruk

Jan 2018 - Dec 2018 (11 months)

Developed an HCV (Heavy Commercial Vehicle) market penetration strategy specifically for the mining industry in India. This initiative significantly helped increase brand awareness and market share for Sinotruk in the country.

Market Penetration Brand Awareness Market Share Growth

Market Analyst

Axis Bank

Jan 2018 - Dec 2018 (11 months)

Led market analysis of new payment banks, assessing their impact on traditional banks and the competitor landscape. Recommended a strategic response for Axis Bank within the evolving payments ecosystem.

Market Analysis Competitive Analysis Strategic Planning Financial Services Ecosystem Assessment Payment Systems

Education

Degrees, certifications, and relevant coursework

Indian Institute of Management Indore

Masters of Business Administration (MBA), Business Administration

Activities and societies: Major Electives: Brand Management, Marketing Research, B2B Marketing, Luxury and Retail Management, Pricing Strategies, Digital Marketing, Managing International Business, Strategic Perspective in Social Media & E-Business

Completed a Masters of Business Administration with major electives in Brand Management, Marketing Research, B2B Marketing, Luxury and Retail Management, Pricing Strategies, Digital Marketing, Managing International Business, and Strategic Perspective in Social Media & E-Business.