Open to opportunities

Abhijeet Deb

@abhijeetdeb

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Brand marketing leader driving growth, launches, and performance across industries.

India

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What I'm looking for

I seek senior marketing roles where I can lead brand launches, own full‑funnel growth, mentor teams, and drive measurable ROI in a collaborative, performance‑driven environment.

I am a brand marketing leader with 10+ years of experience building and scaling brands across fashion, retail, fintech, ed‑tech, healthcare, and e‑commerce. I combine full‑funnel marketing, P&L ownership, and influencer strategy to deliver measurable growth.

I have managed large marketing budgets (₹55cr annual; ₹5cr during Covid) and delivered high‑impact campaigns that boosted acquisition, engagement, and conversion through data‑driven strategies and cross‑channel optimization.

My work includes national rollouts, celebrity and sports partnerships, meme‑led and youth‑centric creative, and vernacular content systems that improved ROAS, CPL, and lead conversion for clients like Milann IVF, Nova IVF, Wrogn, Max Fashion, and others.

I am a collaborative leader who builds strong client relationships, mentors campaign teams, and implements process‑centric reviews and measurement frameworks to continually optimize performance and creative output.

Experience

Work history, roles, and key accomplishments

Senior Client Account Manager

Basil Communications Pvt. Ltd.

Jun 2024 - Feb 2025 (8 months)

Increased lead-to-conversion by 20% for Milann IVF through data-led audience segmentation and multi-channel optimization, and optimized month-on-month acquisition by 15% via holistic media-mix strategy.

Brand Marketing Performance Marketing Segmentation ROI Analysis Campaign Management CRM Analytics

Senior Client Account Manager

Curejoy Media Pvt. Ltd.

Apr 2022 - May 2024 (2 years 1 month)

Built vernacular content systems that improved Nova IVF’s lead ROAS/CPL/lead conversion/retention by 30% and grew Ryde’s social following by 40% organically.

Content Strategy Marketing Automation CRM Performance Marketing Vernacular Content ROAS

Senior Brand Marketing Manager

AstorMueller Pvt. Ltd.

Nov 2021 - Mar 2022 (4 months)

Orchestrated India rollouts of European brands across online and offline channels and integrated global product insights with Indian shopper behaviour to drive platform-native storytelling.

Go To Market Retail Marketing Storytelling Vendor Management Activation

Brand Marketing Manager

Max Fashion, Landmark Group

Dec 2020 - Oct 2021 (10 months)

Led national-scale multi-channel campaigns and produced social playbooks for seasonal collections, executing 360° campaigns across social, print, video, and on-ground activations.

Social Media Strategy Seasonal Playbooks Multi channel Marketing Budget Management

Brand Marketing Manager

Universal Sportsbiz Pvt. Ltd.

Mar 2018 - Nov 2020 (2 years 8 months)

Spearheaded high-impact brand campaigns across IPL and ISL partnerships and led integrated campaigns that delivered significant visibility across social, print, radio, OOH, cinema, and retail.

Integrated Marketing OOH PR Event Marketing Social Strategy

Brand Manager - Client Services

Imara Media Moments Insight Pvt. Ltd.

Mar 2016 - Feb 2018 (1 year 11 months)

Delivered breakthrough launches including meme-led campaigns that achieved 18M+ video views and managed social and influencer strategies that drove trending moments and strong seasonal sell-through.

Influencer Marketing Social Media Content Production PR Budgeting

Senior Executive - Client Services

Digicliff Solutions Pvt Ltd

Jun 2015 - Feb 2016 (8 months)

Executed marquee promotional campaigns and managed budgeting, vendors, billing cycles, retail activations, and on-ground execution to ensure seamless delivery and ROI-driven results.

Campaign Execution Budget Management On Ground Events Billing Client Servicing Operational Excellence