I've grown entertainment brands across India through integrated marketing, product launches, media strategy, and audience-led campaigns. At Warner Bros. Discovery, I drive regional marketing for discovery+, Cartoon Network, Pogo, Discovery Channel, and Eurosport.
I built a scalable marketing framework for discovery+ that helped grow subscribers 3x, lifted Prime Video partnership subscriptions 33%, and reduced media costs 10% through a multi-agency pitch. I also repositioned Pogo from sixth to third in its category despite an 8% category decline and a 14% budget cut.
I'm currently launching Warner Bros. Discovery's first AI-produced short-form shows, owning format strategy through release, studio partnership, P&L, and monetisation. My work has also included a school contact program reaching 1.5 million kids across 15+ cities, earning an Economic Times Shark Award for sustainability efforts.
Previously, I led a $30M Netflix India budget at WPP, helping reposition Netflix for the mass market and launching its first brand campaign. I also managed a $22M Mondelez media portfolio at Dentsu and grew Zomato portfolio revenue 3x while helping scale online ordering to $1M MRR.
