Open to opportunities

TOMISLAV MARICEVIC

@tomislavmaricevic

Senior commercial leader and trained dentist driving international market growth, P&L ownership, and cross-functional teams.

Germany

Message

What I'm looking for

I seek senior commercial roles where I can lead international market expansion, manage P&L, build distributor partnerships, and scale cross-functional teams in healthcare or MedTech.

I am a senior commercial leader with a Doctor of Dental Medicine and 20+ years' experience across Dental, MedTech, and Consumer Healthcare, combining clinical expertise with proven P&L responsibility and profit-center leadership across DACH, CEE, Turkey, India and other markets.

I have a track record of opening and scaling international markets—securing 90% market share in the Maldives, growing Henry Schein consumables significantly in multiple countries, and managing the largest FKG endodontics business outside Switzerland—while directing cross-functional teams and strategic distributor partnerships.

I lead with a data-driven, collaborative approach, building marketing and sales strategies, managing key opinion leader relationships, ensuring regulatory compliance, and executing export operations to deliver sustained revenue growth and market leadership.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager Market Development

Current

Henry Schein Services GmbH

Apr 2022 - Present (3 years 10 months)

Led market development across 20+ countries with full commercial accountability, growing FKG endodontics to €1.7M and expanding Henry Schein consumables in the Maldives from €105K to €320K. Opened new markets (Romania, Hungary, Bulgaria) and increased Angelus endo sales by 20% through distributor partnerships and targeted promotions.

Market Development P&L management Sales Strategy Export Operations KOL Management Sales Training

International Sales Development Manager

Henry Schein Services GmbH

Jan 2021 - Dec 2021 (11 months)

Conducted market research and competitive analysis for corporate and brand expansion across CEE markets, informing positioning and pricing strategies for BA International, EdgeEndo, and zirconia brands. Supported market entry planning and distributor identification.

Market Research Competitive Analysis Go To Market Strategy Pricing Strategy Stakeholder Engagement Sales Enablement

Senior Consultant

Independent Consultant

Jan 2019 - Dec 2021 (2 years 11 months)

Advised marketing agencies and consumer healthcare clients on brand positioning and marketing strategies across pharma, consumer healthcare, and dental sectors. Delivered market-driven plans to support product launches and growth.

Positioning Marketing Strategy Market Analysis Stakeholder Management Go To Market

Managing Director

Vitastiq Inc.

Jan 2016 - Dec 2018 (2 years 11 months)

Led a startup developing a vitamin and mineral tracker product and mobile app, overseeing budgeting, product development, sales, and marketing to build the commercial pipeline and new product versions.

Product Management Budgeting Go To Market Sales Strategy Marketing Team Leadership

Director, Consumer Healthcare

PharmaS d.o.o.

Jan 2013 - Dec 2016 (3 years 11 months)

Built the consumer healthcare division from scratch with full P&L responsibility, developed a 5-year strategy with IMS Health, opened four new markets, and achieved overall turnover of €2M.

P&L management Strategic Planning Business Development Team Building Sales Marketing

Head of Consumer Healthcare

Boehringer Ingelheim

Jan 2010 - Dec 2013 (3 years 11 months)

Led Poland consumer healthcare with full P&L responsibility (turnover €11.1M in 2012), reorganized sales and marketing, relaunched Pharmaton Geriavit to category leadership, and improved profitability from 4% to 12%.

P&L management Sales Reorganization Relaunches KAM Market Strategy

Marketing & Sales Manager CHC

Boehringer Ingelheim

Jan 2007 - Dec 2010 (3 years 11 months)

Managed consumer healthcare operations in Croatia and Bosnia with P&L responsibility (turnover €2.6M in 2010), coordinating marketing, sales, and media strategies for regional brands.

P&L management Regional Marketing Sales & Management Media Strategy Campaign Execution Team Coordination

Medical Marketing Manager

GlaxoSmithKline

Jan 2000 - Dec 2007 (7 years 11 months)

Developed and implemented regional marketing strategies for OTC and oral care brands across the Adriatic and Bulgaria, led dental detailing teams, and managed KOL relationships to support product adoption.

KOL Management Oral Care OTC Team Leadership Regional Strategy Sales Support