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Maritess Radtke

@maritessradtke

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Senior global marketing and portfolio leader driving strategic launches and lifecycle value.

Germany

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What I'm looking for

I seek senior roles where I can lead global portfolio strategy, drive launch readiness, optimize lifecycle value, and collaborate cross-functionally in a data-driven, high-impact environment.

I am a senior global marketing and portfolio leader with 25+ years of experience across pharmaceuticals and biotech, now applying transferable expertise to medtech cardiopulmonary/perfusion portfolios. I specialize in translating complex, regulated portfolios into scalable global-to-local strategies and launch readiness.

Throughout my career I have led portfolio roadmap execution, lifecycle value optimization, and governance that improves investment and lifecycle decisions. I have driven cross-functional planning with R&D, Regulatory, Quality and Operations, Medical, Market Access, and regional commercial teams, and built modular global content, omnichannel approaches, and field-ready tools to strengthen customer engagement and execution consistency.

I have a proven record of prioritizing and accelerating approvals and access sequencing, improving portfolio “Go” rates, and delivering executive-ready market and competitive insights to guide investment choices. I am collaborative, data-driven, and willing to travel up to 50% to support global and regional objectives.

Experience

Work history, roles, and key accomplishments

Global Marketing Lead

Sandoz Biopharmaceuticals

Jan 2015 - Jun 2025 (10 years 5 months)

Led global marketing strategy and portfolio roadmap execution for complex biosimilar assets, building modular content and omnichannel tools that improved global-to-local adaptability and speed-to-market.

Portfolio Strategy Market Research Lifecycle Management Governance

Regional Franchise Lead

AstraZeneca

Jan 2012 - Jan 2015 (3 years)

Owned regional commercial strategy across 9 Asian markets, relaunching products to #1 positions in several countries and building capability programs and onboarding playbooks to scale affiliate performance.

Regional Strategy Commercial Operations Relaunches Go To Market KOL Engagement Market Access Stakeholder Management

Head of Marketing

Novo Nordisk & Lundbeck

Jan 1998 - Jan 2012 (14 years)

Led portfolio strategy, launches and lifecycle management for major CNS and metabolic brands, achieving #1 market position for Lexapro within nine months through disciplined launch execution and KOL strategy.

Brand Management Launch And Lifecycle Execution Lifecycle Management Cross Functional Collaboration Positioning Performance Tracking