Sanela Sanela
@sanelasanela
Accomplished marketing leader driving B2B/B2C growth across Europe through strategic brand and trade marketing.
GermanyWhat I'm looking for
I am an accomplished marketing leader with extensive experience managing end-to-end marketing operations, brand activation, and trade marketing across European markets (UK, Germany, Adriatic). I have led international B2B tradeshows, multi-channel digital campaigns, SEO optimization, and shopper marketing that delivered measurable increases in leads, sell-out and market share.
I excel at cross-functional collaboration with sales, product and agencies, managing regional budgets and teams, and launching products to achieve strong market penetration. Key achievements include increasing qualified tradeshow leads by 26% YoY, growing digital lead pipeline by 28%, and driving 27% increased sell-out with major retailers.
Experience
Work history, roles, and key accomplishments
Head of Marketing
LUKOWA Group
Sep 2023 - Oct 2024 (1 year 1 month)
Managed B2B marketing strategy and end-to-end execution of major European trade shows, increasing qualified leads from tradeshows by 26% YoY and growing digital lead pipeline by 28% through SEO and paid campaigns.
Senior Global Marketing Manager
KISS GmbH
Aug 2022 - Sep 2023 (1 year 1 month)
Directed integrated marketing and communications for Nail and Lash categories across Germany and the UK, driving a 27% increase in total sell-out through trade marketing with key retailers and major event activations.
GSLed brand activation for oral care portfolio across multiple Balkan markets, managing NPI launches, shopper activations, and digital campaigns to drive penetration and market share in assigned territories.
Trade & Shopper Marketing Manager
Philips Consumer Health
May 2015 - Sep 2021 (6 years 4 months)
Led shopper and trade marketing across multiple categories and markets, launching products and executing multichannel promotional campaigns that delivered leading market shares (e.g., Lumea MS 85%, steam generators MS 62%).
Trade Marketing Manager
BIC
Jan 2014 - Apr 2015 (1 year 3 months)
Developed and executed trade and promotional plans for stationery across Adriatic markets, expanding business volume and launching high-impact POSM and promotional campaigns.
Marketing Assistant
dm drogerie markt
Jan 2010 - Jan 2014 (4 years)
Supported marketing and purchasing functions, adapted HQ campaigns to the local market, managed print production and ATL/BTL coordination, and launched private-label and loyalty initiatives to grow sales.
Education
Degrees, certifications, and relevant coursework
USUniversity of Belgrade, Faculty of Organizational Sciences
Master's Degree, Marketing Management
Master's degree in Marketing Management from the University of Belgrade, Faculty of Organizational Sciences.
UPUniversity of Belgrade, Faculty of Philology
Bachelor's Degree, English Language & Literature
Bachelor's degree in English Language and Literature from the University of Belgrade, Faculty of Philology.
Tech stack
Software and tools used professionally
Availability
Location
GermanyAuthorized to work in
Job categories
Skills
Interested in hiring Sanela?
You can contact Sanela and 90k+ other talented remote workers on Himalayas.
Message SanelaFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
