Sanela Sanela

Managed B2B marketing strategy and end-to-end execution of major European trade shows, increasing qualified leads from tradeshows by 26% YoY and growing digital lead pipeline by 28% through SEO and paid campaigns.

Directed integrated marketing and communications for Nail and Lash categories across Germany and the UK, driving a 27% increase in total sell-out through trade marketing with key retailers and major event activations.

Led brand activation for oral care portfolio across multiple Balkan markets, managing NPI launches, shopper activations, and digital campaigns to drive penetration and market share in assigned territories.

Led shopper and trade marketing across multiple categories and markets, launching products and executing multichannel promotional campaigns that delivered leading market shares (e.g., Lumea MS 85%, steam generators MS 62%).

Developed and executed trade and promotional plans for stationery across Adriatic markets, expanding business volume and launching high-impact POSM and promotional campaigns.

Supported marketing and purchasing functions, adapted HQ campaigns to the local market, managed print production and ATL/BTL coordination, and launched private-label and loyalty initiatives to grow sales.

Master's degree in Marketing Management from the University of Belgrade, Faculty of Organizational Sciences.

Bachelor's degree in English Language and Literature from the University of Belgrade, Faculty of Philology.