Open to opportunities

Kathrin Horstmann

@kathrinhorstmann

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Expert Senior Marketing Professional driving growth through data-driven strategies.

Germany

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What I'm looking for

I am looking for a dynamic role that fosters creativity, collaboration, and growth opportunities.

I am an expert Senior Marketing Professional with over 15 years of experience in creating go-to-market strategies for globally renowned companies such as GE HealthCare, BMW, and Jaguar Land Rover, as well as startups like BYTON and Elexial. My focus on data-driven marketing initiatives has consistently driven growth and enhanced brand visibility.

Throughout my career, I have developed a solid understanding of digital marketing tools and have successfully managed highly efficient omni-channel campaigns. I pride myself on my entrepreneurial mindset and my ability to build brands from scratch, always prioritizing the customer experience through personalization and meaningful content. My leadership style is positive and proactive, allowing me to effectively lead cross-functional teams and collaborate with stakeholders at all levels.

Experience

Work history, roles, and key accomplishments

Current

Marketing Lead Women's Health, EMEA/International

Current

GE Healthcare

Jul 2021 - Present (4 years)

Drove New Product Introductions, overseeing omni-channel launch activities and overall lifecycle management. Implemented integrated UX omni-channel approaches and defined regional/International Marketing plans.

Product Launch Lifecycle Management UX Marketing Strategy Event Management performance reporting Lead Nurturing Competitive Analysis

Head of Marketing & Patient Care

Elexial GMBH

Jan 2020 - Present (5 years 6 months)

Defined and executed the overall Marketing omni-channel go-to-market strategy and OKR setting for launch years 2020/21. Led generation/prospecting performance campaigns with a focus on paid digital, increasing conversion from 3% to 15%.

Go To Market Strategy OKRs Lead Generation SEA Native Advertising Paid Social

Senior Marketing Manager Europe

BYTON GMBH

Sep 2017 - Present (7 years 10 months)

Led CRM for US/EU, defining the digital omni-channel customer journey and setting up the team. Managed BYTON App content and UX, achieving 60k downloads and 30k car reservations.

CRM Customer Journey Team Leadership Content UX Salesforce

Marketing Director

MOTORES BRITÁNICOS DE COSTA RICA

Nov 2015 - Present (9 years 8 months)

Defined and executed the Jaguar market launch strategy and customer journey, exceeding Jaguar XE Retail Sales targets by 50% in 2016. Implemented local digital infrastructure including websites and social media platforms.

Customer Journey Email Marketing SEA Paid Social Infrastructure Market Research

Corporate Sales Marketing Manager Europe & Importers

JAGUAR LAND ROVER

Jan 2014 - Present (11 years 6 months)

Led marketing activities for Europe and the European Importer team, supporting the delivery of market equation, sales targets, and market share objectives. Developed and implemented European B2B digital strategy and brand/product performance marketing campaigns.

Marketing Leadership B2B Sales Marketing Strategy Digital Strategy Brand Performance Performance Influencer Seeding Communication Briefs

Communication Manager

BMW AG

Nov 2011 - Present (13 years 8 months)

Managed global strategic branding and communicative positioning for BMW X3, X4, Z4, and 1 Series, developing integrated global communication media assets. Coordinated internal and external partners, including agency network management.

Global Communications Consumer Insights Cross Functional Steering Agency Product Management Event Coordination CRM

Marketing & Communication Specialist

BMW Ibérica

Sep 2008 - Present (16 years 10 months)

Developed and produced integrated B2B and B2C cross-functional image/tactical and dealer campaigns, creating marketing assets such as TVCs, radio spots, and digital assets. Created and implemented a digital customer loyalty portal and landing page.

B2B Marketing B2C Marketing Campaign Development Landing Pages Brand Identity Media Planning

Education

Degrees, certifications, and relevant coursework

University of Passau

Diploma, Intercultural Business Studies

Grade: 2.0

Completed a comprehensive program in Intercultural Business Studies, earning an honours degree. Focused on the intersection of business practices and cultural contexts.