Eylem Samland

Founded and lead an executive coaching practice for senior leaders and founders, in English, German and Turkish. Developed the brand, positioning, and service architecture from concept to market, including a digital leadership self-assessment diagnostic and structured one-to-one coaching engagements.

Appointed to reposition and monetize an established employer branding platform across academy, licensing, and corporate influencer offerings. Introduced commercial focus, sharper prioritization, and stronger account management discipline in a constrained operating environment.

Managed cross-functional teams across product, operations, and commercial functions to align execution with brand, growth, and customer priorities. Strengthened go-to-market readiness by connecting product innovation, supply chain, and business development to support retail and broader channel expansion.

Partnered with early-stage and scaling businesses to drive brand growth, market expansion, and customer engagement across health, tech, and consumer sectors. Advised founders and leadership teams on high-impact brand positioning and go-to-market strategies, and conducted in-depth market, competitor, and trend analyses.

Developed and taught a course on the fundamentals of brand, digital marketing and marketing strategy for 60 full-time and 50 part-time students, both online and in campus lectures.

Led 30 employees and a 6-person leadership team, generated more than €20 million in revenue, and reported directly to the CEO and board of Dermapharm. Built the strategic foundation across brand, market entry, digital, sales, pricing, and communications for three products across Amazon, retail media, social, search, display, and online pharmacy channels.

Led a 7-person creative design team and reported directly to the CEO. Defined global brand strategy and positioning and led digital, creative, and strategic initiatives aligned with business priorities.

Tasked with expanding the company size through the formulation and implementation of creative business, brand, and campaign strategies. Led a 2-person team, directed the capital investment process with external investors, and designed and enhanced a minimal viable product (MVP) through external developers.

Guided a 20-person internal team and 15 external resources, with budget responsibility of 5 million euros, and reported directly to the CMO. Drove the development of the WE100 brand through global marketing, online/offline sales, advertising, and HPC campaigns, amplifying social impact by 9% and brand awareness by 7%.

Guided a 4-person team, with budget responsibility of 500K euros, and reported directly to the CMO. Collaborated closely with the CMO to oversee operational marketing, led the global agency pitch and selection process, and facilitated global brand website revamps with agencies including Ogilvy and Saatchi & Saatchi.

Managed customer service and daily operations for 44 distributors, managing 11 direct reports and reporting to the regional supply chain director. Improved customer satisfaction to 90% and reduced complaints by 10% through root cause analysis, action planning, and continuous improvement.

Managed a $230 million portfolio across two brands and three sub-brands, with an $80 million budget and 15 cross-functional team members, reporting to the global initiative lead and CMO. Drove a five-year growth and profitability plan by coordinating partnerships across global, regional, and local teams.

Oversaw logistics project engineering, adaptation, initiatives, and supply with a budget of $5 million. Executed a revenue improvement of $20 million and a 39% success rate in category initiatives through the on-time delivery of eight projects.

Executive MBA program at the Berlin School of Creative Leadership.

MSc in Global Production Engineering from the Technical University Berlin.

B.Sc. in Industrial Engineering from Yildiz Technical University.

Completed a course on Generative AI in Marketing.

Earned a Digital Marketing Certification from Google Squared Online Academy.

Completed Executive Coaching Training at the Berkeley Executive Coaching Institute.

Participated in the European Woman on Board Readiness Program.

Completed the Female Business Angel Academy.