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Varun Thunuguntla

@varunthunuguntla

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Experienced VP/Director Marketing with 15 years in B2C/B2B increasing ARR by 54%.

Portugal

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, with opportunities for growth and impact.

I am a seasoned marketing leader with over 15 years of experience in marketing, management, and strategy across diverse industries. My multicultural background has equipped me with the ability to build and manage high-performance teams while driving digital transformation and marketing strategies that yield significant results. I am passionate about technology, social good, and empowering people.

In my recent role as Director of Digital Marketing at Sonova Audiological Care Retail, I successfully developed and implemented a global marketing strategy that resulted in a 21% year-over-year increase in customer acquisition. I led digital transformation projects that increased lead volume by 25% and achieved global savings of CHF 850K through effective content strategy and site architecture improvements. My leadership experience extends to managing budgets of CHF 2.6 million and guiding executive leadership in strategic planning.

Throughout my career, I have held various senior marketing roles, including Marketing Director at Sonova Marketing GmbH and IDAGIO GmbH, where I drove significant growth in lead generation and user acquisition. My expertise lies in integrated media strategies, stakeholder management, and cross-functional collaboration, ensuring that marketing efforts align with business objectives and deliver measurable results.

Experience

Work history, roles, and key accomplishments

Director Digital Marketing

Sonova Audiological Care Retail

Aug 2022 - Apr 2024 (1 year 8 months)

Led the development and implementation of a global marketing strategy that resulted in a 21% year-over-year increase in customer acquisition. Managed digital transformation projects, enhancing lead volume by 25% and optimizing SEO strategies to achieve significant cost savings.

Marketing Strategy Digital Transformation SEO Content Management Lead Generation Team Management Budget Management Compliance

Marketing Director

Sonova Marketing GmbH

Jan 2020 - Jul 2022 (2 years 6 months)

As the first C-level hire, built a multifunctional team and managed a P&L of 12-18 million p.a. Implemented integrated media strategies that resulted in a 15% growth in lead generation and improved stakeholder management through effective reporting.

P&L management Team Building Media Strategy Stakeholder Management Lead Generation Market Research CRM Product Marketing

Marketing Director

IDAGIO GmbH

Jan 2019 - Nov 2019 (10 months)

Developed an ICP-centric acquisition strategy that improved app rankings and user growth. Managed a significant budget and led a performance marketing team to achieve aggressive subscriber targets.

Acquisition Strategy Product Positioning Budget Management Team Leadership Demand Generation CRM Brand Strategy Cross Functional Collaboration Performance Marketing Strategic Partnerships

Business Unit Manager/Product Marketing Director

MeteoGroup GmbH

Jan 2016 - Jan 2019 (3 years)

Managed the consumer business unit, increasing annual recurring revenue significantly. Oversaw a multi-million product portfolio and established key partnerships with major tech companies.

Product Marketing Strategic Partnerships Revenue Consumer Insights Quality Assurance Customer Service Engineering

Lead Mobile Marketing

Aeria Games Europe GmbH

Apr 2014 - Oct 2015 (1 year 6 months)

Managed international mobile marketing campaigns and launched multiple games. Conducted market analysis to position new titles effectively and executed TV advertising strategies.

Mobile Marketing Campaign Management Market Analysis Product Positioning User Acquisition Game Launch Celebrity Endorsements Performance Metrics Strategic Planning

Mobile Marketing Manager

Zalando AG

Nov 2012 - Mar 2014 (1 year 4 months)

Led the launch and marketing of the Zalando App, achieving significant growth through app store optimization and collaboration with product teams to enhance user experience.

App Marketing Growth Strategy Business Analysis Partner Relationship Management ASO Campaign Optimization Data Analysis User Experience Team Collaboration

Corporate Sourcing Analyst

GE Corporate

Jan 2011 - Jan 2012 (1 year)

Managed internal marketing for the Knowledge Management System and achieved significant cost savings through effective contract management and supplier relationship initiatives.

Contract Management Cost Saving Initiatives Process Improvement Marketing Strategy Team Collaboration Reporting

AdWords Account Associate

Google Inc.

Oct 2006 - Aug 2009 (2 years 10 months)

Managed a portfolio of clients focusing on fintech, driving revenue growth through campaign optimization and cross-selling of Google products. Involved in quality assurance and training.

Account Management Campaign Optimization Revenue Quality Assurance Training Data Analysis Cross Selling Team Leadership

Education

Degrees, certifications, and relevant coursework

Grenoble Graduate School of Business

Masters in International Business, International Business

2010 - 2012

Grade: 16.0

Completed a Masters in International Business with Distinction. The program was highly ranked by FT.com for Masters in Management. Awarded the 'Bourse d'éxcellence Eiffel' by the French Ministry of Foreign Affairs.

Loyola College

Bachelor of Arts, Economics

2003 - 2006

Grade: 80%

Activities and societies: VP of Loyola Society of Debaters, VP of Rotaract Club, Editor of 'Oikonomikos', Symposium Organizer.

Earned a Bachelor of Arts in Economics with 80%. Received the 'Fr. Oswald Mathias' scholarship, ranked 2nd out of 104 students, and graduated with First Class (with Distinction). Recognized with the 'Star of Loyola' award for all-round excellence.