Tokunbo Palmer
@tokunbopalmer
MBA business strategy and operations leader driving data-informed growth.
What I'm looking for
I am an MBA-trained business strategy and operations professional focused on driving data-informed growth and operational efficiency. I combine go-to-market experience, sales operations expertise, and product-minded thinking to solve complex commercial problems.
My background includes leading commercial bid management, sales operations, and marketing programs across multinational environments, where I delivered measurable results like 25% reductions in expenditure and 40% increases in operational efficiency. I build dashboards and analytics solutions to improve forecasting and decision-making.
I have experience shaping go-to-market strategy, managing cross-functional execution, and advising executive leadership with market and engagement insights. I am currently developing a business intelligence web app to bring accessible, no-code analytics to small and midsize manufacturers and logistics firms.
I prioritize collaborative leadership, process optimization, and practical analytics to translate data into action. I seek roles where I can lead strategic initiatives, scale operations, and build products or systems that unlock measurable business impact.
Experience
Work history, roles, and key accomplishments
Business Strategy Consultant
Dashboard Earth
Feb 2025 - Present (8 months)
Collaborate with product, marketing, and partners to define affiliate go-to-market strategy and streamline processes using Folk CRM and Notion; led strategic planning and execution for city climate partnerships to improve engagement.
Enhanced Safeguard brand positioning through commercial branding and media, increasing customer coverage by 35% and driving ~8% profit growth; led loyalty and GTM programs that grew territory revenue by 10%.
Managed end-to-end sales operations for commercial projects >$250K, developing proposals and pricing strategies that reduced total expenditure by 25% and improved quote-to-order turnaround and compliance.
Developed Salesforce dashboards and Tableau reports that improved sales forecasting by 25% and drove 40% increase in operational efficiency by aligning GTM strategies and KPI tracking across NESSA.
Automated data pipelines and reporting to reduce reporting time by 50%, enabling West Africa teams to pursue new leads and meet sales targets through improved cross-channel sales processes.
Education
Degrees, certifications, and relevant coursework
University of Southern California, Marshall School of Business
Master of Business Administration, Business Administration
Activities and societies: VP of Culture, Marshall Graduate Students Association; Team Coach, Marshall Leadership Fellows Program; AVP Community Engagement & Events, Black Graduate Business Leaders; Dean’s Honors list; Forte Foundation Fellowship; Britta Wilson 2024 Scholarship; 2024 Forward Summit Scholarship
Pursuing a Master of Business Administration with leadership roles in student organizations and recipient of multiple scholarships and honors.
University of Lagos
Master's in Marketing, Marketing
Completed a Master's degree focusing on marketing.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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