Open to opportunities

Blake E

@belston

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Product strategy and commercialization leader driving revenue growth and cross-functional alignment.

United States

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What I'm looking for

I seek a senior product or commercialization role where I can lead cross-functional strategy, prioritize roadmaps, and drive revenue growth in a collaborative, data-driven environment.

I am a product strategy and commercialization leader who solves ambiguous problems end-to-end, aligning customers, markets, and products to drive long-term value. I have led roadmap prioritization and GTM strategy for large ARR businesses, reduced churn, and returned growth through targeted investment and monetization tactics.

My background spans enterprise software, operations, and strategy — from shaping AI-informed build/buy/partner recommendations to improving operational KPIs at scale. I partner with executives and cross-functional teams to translate market signals into actionable product and commercialization plans that increase retention, upsell, and revenue.

Experience

Work history, roles, and key accomplishments

Current

Principal, Product & GTM Strategy

Current

Salesforce

May 2022 - Present (3 years 9 months)

Partnered with GM and COO of a $4B ARR product vertical to reprioritize roadmap and GTM strategy, returning the business to 8% YoY growth and reducing churn by 7 percentage points through retention-focused investments.

Product Strategy Roadmapping Go To Market Monetization Competitive Analysis Stakeholder Management

Business Operations Manager

Amazon

Nov 2018 - May 2022 (3 years 6 months)

Refined and deployed operational KPIs across Amazon's Sort Center Network, improving process efficiency and reducing delivery defects by 15% QoQ while supporting regional operations for 500,000+ daily deliveries.

Operations Management KPI Design Process Improvement Logistics Performance Management Data Analysis SQL Dashboards

Senior Strategy & BD Analyst

RELX Group

May 2016 - Jan 2018 (1 year 8 months)

Led design of a 5-year portfolio roadmap and investment prioritization that supported 12–15% ARR growth across key product lines and led M&A screening contributing to ~10% YoY portfolio revenue growth.

Portfolio Strategy Investment Prioritization Financial Analysis Market Research

Consultant

McKinsey & Company

Jul 2014 - May 2016 (1 year 10 months)

Managed quantitative pricing benchmark studies and delivered segmentation-based pricing recommendations to a Fortune 50 client that improved operating profit margin by 15%; conducted market analysis to identify product and upsell opportunities.