Tobi Matelewawon

Actively originated, sourced, and qualified new opportunities across all priority business lines, including agency services, media platforms, digital products, and events. Led outbound and inbound sales activity, including prospecting, pitching, follow ups, and conversion of leads into signed commercial agreements.

Managed the full sales cycle from pipeline generation to close, consistently achieving 100% of monthly live partner and ELC targets by onboarding an average of 34 partners per month. Optimized partner portals and Menu Quality (MQ) to increase weekly order performance by 20% through strategic threshold management.

Led a cross functional team of 10, providing mentorship and training that improved team performance by 20% and reduced employee turnover by 15%. Developed and executed comprehensive sales strategies, resulting in a 35% increase in annual revenue and expansion into Diaspora markets.

Served as the primary contact for mid and long-tail partners, increasing Net Promoter Score (NPS) by 30% through proactive client expectation management. Spearheaded the growth of 5 key accounts by 40%, elevating their total valuation to over 200 million naira and placing them in the top 10th percentile of the category.

Bachelor of Science in Business Management from the University of Lagos, completed from 2016 to 2020.

Secondary education from Command Secondary School.

Completed the Google Digital Skills for Africa certification.

Completed a certification in Data Analytics and Product Analytics from the University of Lagos.