Thomas Hotton

Conducted brand perception and communication analysis to identify gaps between brand positioning, in-store/online performance, and customer experience, then defined repositioning strategies across visual identity and customer communication. Directed B2B video content production and delivered end-to-end brand strategy cycles from audit to async-first execution.

Completed 137 customer transactions with a 4.9/5 customer satisfaction rating by managing outbound and inbound sales and an end-to-end sales pipeline. Optimized product listings (copy, visuals, pricing strategy) and ran solo remote operations from sourcing to delivery in 4 weeks.

Increased annual store revenue for 2 locations from €103K to €214K in 11 months (+107%) and from €61K to €116K in 12 months (+90%) through sales activities, CRM, and performance tracking. Oversaw multi-location operations including inventory, accounting, and customer service, coordinating teams via async-first remote workflows.

Managed full order cycles from consultation through delivery, supporting customers through each step of the process. Ensured smooth handoffs between requirements gathering and order fulfillment.

Managed daily customer flows in a high-volume retail environment while supporting sales and customer service needs. Provided help to customers and maintained efficient service during peak activity.

Created visual and video assets aligned with brand identity for 3 markets and supported digital marketing initiatives across social, email, and influencer content. Contributed to online store visuals and content consistency to maintain brand alignment across channels.

Completed a Business Management Diploma at Central Jury in Namur, Belgium from Sept. 2024 to Mar. 2025.

Completed a Film Director program in Audiovisual Production at ESRA in Brussels from Oct. 2016 to Jun. 2018 (Bac+2).