Open to opportunities

Natalia Slota

@nataliaslota

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B2B Marketing Leader with extensive experience in strategy and execution.

Belgium

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What I'm looking for

I seek a dynamic role in a forward-thinking company that values innovation and collaboration.

I am a B2B Marketing Leader with over 6 years of pan-European experience in strategy and execution, specializing in high-growth tech companies. My expertise includes managing annual budgets exceeding $1M and leading high-performing teams to achieve remarkable results. Currently, I serve as the Marketing Manager at Oper Credits, where I operate as the sole marketing lead, collaborating closely with the CEO and sales teams to establish a robust marketing foundation.

Previously, I held the position of Growth Marketing Manager at BibliU, an EdTech platform where I successfully managed a $1M marketing budget and led a team to execute account-based marketing strategies. This resulted in a 37% increase in customer acquisition year-over-year and secured a 40% market penetration in the UK. My efforts contributed to BibliU being recognized as the #11 fastest-growing startup in Europe by the Financial Times in 2023.

In addition to my corporate experience, I founded Reasons.pl, an e-commerce store, where I managed all aspects of the business, from building the Shopify store to executing successful paid campaigns. My diverse background in marketing, combined with my entrepreneurial spirit, equips me with a unique perspective on driving growth and brand awareness in competitive markets.

Experience

Work history, roles, and key accomplishments

Current

Founder

Current

Reasons.pl

Nov 2022 - Jun 2024 (1 year 7 months)

Founded and managed an e-commerce store specializing in gold-plated stainless steel jewelry. Oversaw all business operations, executed paid campaigns, and collaborated with influencers to drive sales.

Shopify Digital Marketing Influencer Collaboration Customer Acquisition Business Management Marketing Strategy

Current

Marketing Manager (B2B)

Current

Oper Credits

May 2023 - Present (2 years)

As the sole marketing lead, I collaborated with the CEO and sales teams to establish the marketing foundation for an AI mortgage tech scale-up. I led a company-wide rebranding and developed an ABM roadmap, significantly enhancing lead generation and audience reach.

B2B Marketing Brand Identity Lead Generation Team Leadership Digital Marketing Event Management Budget Management

Growth Marketing Manager (B2B)

BibliU

Feb 2021 - Apr 2023 (2 years 2 months)

Managed a $1M marketing budget and led a team to implement ABM strategies, achieving a 37% increase in customer acquisition year-over-year. Organized numerous events to enhance brand awareness and established BibliU as a leading startup in the EdTech sector.

B2B Marketing Customer Acquisition Event Management Team Leadership Budget Management Market Penetration Digital Marketing ABM Strategy

Marketing Lead (B2B)

CFTE

Sep 2019 - Jul 2020 (10 months)

Led a team to deliver creative marketing campaigns for an EdTech platform. Organized events to engage industry leaders and enhance the platform's influence in the financial technology sector.

B2B Marketing Team Leadership Event Management Campaign Management Digital Marketing Strategic Partnerships Performance Marketing

Community Leader

TechStars (Startup Weekend)

Sep 2018 - Nov 2018 (2 months)

Co-organized and promoted a startup event in partnership with Google and Natwest, successfully securing over 70 attendees and enhancing community engagement.

Community Engagement Team Collaboration Marketing Strategy Networking

Intern

The Embassy of The Republic of Poland

Apr 2018 - Apr 2018 (0 months)

Assisted with various diplomatic tasks, including event organization and drafting correspondence. Gained experience in diplomatic communication and event management.

Event Management Diplomatic Communication Correspondence Administrative Support Team Collaboration