Thomas Earle

Senior analyst role focused on turning customer and marketing data into decision-ready insight that guides strategy, optimisation and customer experience. Own measurement and analysis across digital campaigns and journeys, using GA4, Adobe Analytics and Google Tag Manager to create reliable, comparable performance data.

Design and deliver reporting and deep-dive analysis that connects channel and

Co-founded and operate an independent media platform, building the full analytics and reporting stack (GA4, tagging, dashboards) to measure audience and content performance and guide platform decisions. Lead day-to-day operations and partnerships with labels, PR agencies and artists, coordinating a distributed contributor network and managing inbound opportunities and publishing workflows. Establi

Provide senior marketing analytics support to external clients including the British Basketball League, designing and implementing end-to-end measurement and reporting frameworks across paid, owned and organic channels.

Build and standardise advanced UTM and tracking structures to create consistent cross-channel data, then integrate multiple platform sources into unified datasets using Funnel.io

First marketing analyst within the organisation, responsible for establishing end-to-end marketing measurement and reporting capability from the ground up. Designed and implemented standardised reporting processes, UTM frameworks and analytics structures to create consistent, comparable performance data across digital and broadcast media campaigns.

Built and maintained automated client dashboards

Analysed cross-channel media and digital performance to understand customer behaviour and identify drivers of incremental growth across segments. Designed and evaluated structured tests to measure uplift and separate true impact from background trend, using results to inform optimisation and future campaign planning.

Worked closely with marketing, media and commercial stakeholders to connect perf

First dedicated marketing analyst within the organisation, responsible for establishing marketing analytics capability inside the Business Intelligence function. Designed and implemented analysis models, reporting processes and measurement approaches from scratch to connect marketing activity with product, pricing and commercial outcomes.

Analysed user behaviour and campaign performance to identi

Delivered and analysed cross-channel B2C campaigns across email, SMS, direct mail, web and mobile messaging, aligning activity with sponsorships and key events. Used campaign and customer data to refine segmentation and targeting, improving relevance and overall campaign effectiveness.

Partnered with wider marketing teams to connect CRM performance with broader brand and media activity, using rep

Sole marketing lead responsible for end-to-end strategy and execution in multi-brand environment, covering acquisition, lead generation and brand development. Planned and delivered multi-channel activity spanning websites, email, PPC, paid social and SEO, balancing creative production with performance tracking and optimisation.

Owned website and CMS management, search-optimised content, campaign

Sole marketing owner for a growing healthcare supplier, leading strategy, planning and delivery across email, search, social and web. Managed the marketing and IT budget, aligning spend with performance and business priorities.

Built and maintained the company website and CMS, created search-optimised content and managed Google Ads and email campaigns to drive enquiries and customer retention. In

Coordinated the production and installation of large-format visual campaigns across the London Underground, managing timelines, assets and approvals between external artists, advertisers and print suppliers. Oversaw end-to-end delivery from artwork preparation through print and on-site placement, ensuring accuracy, quality and deadline compliance in a high-visibility public environment.

Supported

Delivered freelance digital marketing and analytics support for cultural and media clients including Chelsea Fringe Festival and Kerrang! Magazine. Managed social and content channels, produced and analysed campaign performance data, and created email and web content to grow and engage audiences.

Planned and executed digital campaigns, organised and promoted events, and conducted artist and creat

Bachelor of Arts (Hons) in Fine Art (Photography) from the University for the Creative Arts from 2008 to 2011.