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@evichasapi
Data-driven professional skilled in marketing and data analysis.
I am a data-driven and analytical professional with a strong foundation in Mathematics, Economics, and Business Marketing. My expertise lies in interpreting complex data and identifying market opportunities, which allows me to deliver strategic insights that drive growth. I am proficient in tools such as Power BI, GA4, and Excel, and I have a proven ability to turn analysis into practical strategies that improve performance and efficiency.
In my recent role as an Account Executive at The Media People, I successfully drove an 18% increase in client advertising spend by delivering high-impact presentations built from campaign insights. My analytical skills led to a 13% improvement in ROI by optimizing media channel performance. Additionally, I have experience as a Consultant and Business Development Executive at Complyport, where I boosted lead conversion rates by 17% through targeted segmentation strategies.
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Work history, roles, and key accomplishments
The Media People
Feb 2024 - Jan 2025 (11 months)
Drove an 18% increase in client advertising spend by delivering high-impact quarterly presentations built from campaign insights using Power BI and GA4. Improved ROI by 13% over the quarter by analysing monthly media channel performance, leading to smarter reallocation of ad spend.
Office Hub
Dec 2024 - Dec 2024 (0 months)
Achieved 100% office occupancy within three weeks by designing and launching a fully responsive website using Wix CMS. Increased social media engagement by 35% through targeted strategies executed via Meta Business Suite.
Business in Practice (BIP)
Oct 2023 - Nov 2023 (1 month)
Led market share growth initiatives for a simulated automotive business, achieving a simulated market share growth of 17% through competitive pricing and marketing strategies based on dynamic market conditions.
Complyport
Aug 2021 - Sep 2022 (1 year 1 month)
Boosted lead conversion rates by 17% by designing targeted segmentation strategies and automating workflows using HubSpot. Increased weekly inbound responses through original email campaigns and tailored content creation.
Degrees, certifications, and relevant coursework
Master of Science, Business with Marketing
2022 - 2023
Grade: Merit
Completed an MSc in Business with Marketing, awarded an academic scholarship. Main project involved a real-time business simulation for an automotive company.
Bachelor of Science, Mathematics with Economics
2018 - 2021
Grade: Upper Second-Class Honours (2:1)
Earned a BSc in Mathematics with Economics, achieving Upper Second-Class Honours (2:1). Developed strong analytical skills applicable to business contexts.
Software and tools used professionally
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