David Kamande
@davidkamande
Data Analyst turning marketing and business data into measurable decisions.
What I'm looking for
I’m a data analyst and business professional with 10+ years of experience turning data into decisions across FinTech, ad-tech, and consumer sectors. In marketing leadership roles, I owned KPIs end-to-end, built performance dashboards, and connected customer and commercial insights to outcomes like a 36% footfall increase, a 69% sales growth, and a 5-star customer satisfaction turnaround.
Now I’m transitioning fully into data analytics—bringing my Google Data Analytics Professional Certificate (Coursera) alongside SQL and Tableau skills. I’m intentional about asking the right questions of data, not just querying it, so stakeholders get analysis that supports real choices, not charts.
My background includes defining measurable marketing strategy, tracking performance metrics, and optimizing spend allocation using customer and market research. At FinAccess, I led a data-informed brand refresh, contributed data-driven GTM positioning for an embedded credit product, and improved lead conversion by translating complex technical product data into evidence-based narratives.
I’ve also delivered product and growth work backed by analytics—leading product iterations with engagement and user feedback data, and validating GTM with competitive analysis and segmentation. Whether it was securing enterprise wins with ROI-focused, risk-aware pitches or delivering targeted reporting after multi-stakeholder events, I consistently bring structured thinking, clear communication, and measurable impact.
Experience
Work history, roles, and key accomplishments
Operations Manager
Dolea Care
Jan 2024 - Present (2 years 5 months)
Oversee day-to-day operations for elderly care, mental health support, supported living, respite, post-operative, and community services in line with CQC and local authority expectations. Manage multidisciplinary staffing, rota coordination, service continuity, and partnerships to grow the referral pipeline and win new commissioning contracts.
Head of Marketing & Communications
FinAccess
Jun 2022 - Jul 2023 (1 year 1 month)
Owned FinAccess marketing and communications strategy, defining measurable KPIs and tracking campaign performance to optimize spend allocation. Led a data-informed brand refresh and supported go-to-market positioning for a new embedded credit product using market-sizing and customer research.
Growth Manager
FinAccess
Feb 2022 - May 2022 (3 months)
Improved lead conversion by translating complex technical product data into evidence-based narratives for non-technical stakeholders and prospects. Secured a key enterprise client within 3 months by building a data-driven pitch quantifying ROI and addressing prospect risk metrics.
Product Manager
Adanian Labs
Nov 2020 - Jan 2022 (1 year 2 months)
Led cross-functional product iterations using user feedback data and engagement metrics to prioritize the roadmap. Delivered a $12,000 proof of concept with Safaricom, supported by market validation and audience segmentation analysis, and designed GTM strategy grounded in competitive data.
Product Marketing Manager
Adanian Labs
Aug 2020 - Oct 2020 (2 months)
Developed data-driven GTM and marketing strategies for 5 start-ups, defining target segments, positioning, and measurable launch KPIs. Created audience targeting and launch plans designed to support repeatable, performance-based growth.
Events Project Manager
Emerald Touch
Feb 2019 - Jun 2020 (1 year 4 months)
Converted a $10,000 client in the first month by analyzing prospect data and crafting tailored, ROI-focused event proposals. Spearheaded a company rebrand using competitive market research and client feedback, and managed cross-functional event delivery through post-event reporting.
Operations Manager / Sales & Marketing
Ola Fuel Station
Jun 2016 - Nov 2018 (2 years 5 months)
Achieved 69% growth in tyre sales by identifying a direct-sourcing opportunity from China to reduce per-unit cost and improve margins. Improved customer satisfaction from 3 to 5 stars by using Google Analytics to analyse feedback and design a targeted staff training programme, and planned 2 promotional events to drive seasonal revenue uplift.
Marketing Manager
BlueSky Kenya
Jan 2014 - May 2016 (2 years 4 months)
Closed a $16,000 leadership training contract with Liberty Life Kenya by building a compelling data-backed ROI business case. Managed an 8-person team and coordinated integrated marketing communications across 4 business units using campaign data to optimize messaging and budget allocation.
Marketing Lead
Climb BlueSky
Mar 2013 - May 2016 (3 years 2 months)
Grew footfall by 36% in 6 months and generated $38,000 in first-year revenue through data-informed marketing initiatives and audience targeting. Managed media relations and brand awareness campaigns, tracking reach and engagement metrics to refine strategy.
Education
Degrees, certifications, and relevant coursework
Daystar University
Bachelor of Arts, Communications
Earned a Bachelor of Arts in Communications from Daystar University in 2014.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Job categories
Skills
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