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Edita Durikova

@editadurikova

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Senior account manager driving revenue growth through consultative B2B/B2C sales and CRM analytics.

United Kingdom

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What I'm looking for

I’m looking to grow revenue in a fast-paced team where I can own client relationships, lead consultative sales, and use CRM + analytics (Salesforce/Power BI) to deliver measurable results, while collaborating and mentoring others.

I’m a strategic, technically strong account manager with 13+ years of experience exceeding targets and delivering measurable revenue growth. I drive sales outcomes across the UK, Australia, and Europe by combining consultative, solution-based selling with hands-on digital execution.

In my current role as Accounts Manager (Rock Roofing Ltd, UK Market), I’ve exceeded sales targets by 15%, generated £300K+ in monthly revenue, and supported 38.5% YoY growth, while maintaining 70–80% client retention. I lead full sales cycle execution, optimize CRM workflows and forecasting with Power BI, and turn complex processes into efficient, data-driven plans.

I’ve also built repeat-client pipelines and campaigns at scale, including £85K+ monthly revenue with a 75% conversion rate at Human Proof Designs, where I ran lead-generation, webinars, and product demos to lift engagement by 40%. I enjoy mentoring junior salespeople, improving performance, and continuously sharpening my expertise through ongoing learning like Salesforce Trailhead.

Experience

Work history, roles, and key accomplishments

Current

Accounts Manager B2B

Current

Rock Roofing Ltd

Feb 2021 - Present (5 years 3 months)

Drove sales and process improvements for a fast-growing construction startup, targeting £10M turnover in 5 years. Exceeded sales targets by 15%, generated £300K+ in monthly revenue, and delivered 38.5% YoY growth.

B2B Sales Account Management Client Retention Lead Qualification Consultative Selling Sales Pipeline Management

Accounts Manager B2B/B2C

Human Proof Designs

Mar 2020 - Oct 2022 (2 years 7 months)

Managed a portfolio of qualified leads and delivered tailored solutions spanning SEO, content, link building, and social media management. Drove £85K+ monthly revenue with a 75% conversion rate and increased client engagement by 40% through webinars and product demos.

Lead Generation SEO Link Building Affiliate Marketing Product Demos Conversion Optimization

Business Development Manager

Bmc Villa

Oct 2018 - Feb 2020 (1 year 4 months)

Developed and expanded B2B/B2C client networks across Europe, Asia, and the USA to drive revenue. Achieved 30% YoY growth by building strategic plans, negotiating contracts, and identifying opportunities from market trend analysis.

Business Development Market Research Contract Negotiation Account Management Strategic Planning Opportunity Identification Revenue Growth

Accounts Officer

Fitness Passport

Oct 2017 - Jun 2018 (8 months)

Managed financial records, processed transactions, and ensured accurate reporting to support accounting operations. Coordinated across partners and departments to implement performance management systems that improved results by 30%.

Transaction Processing Financial Reporting Partner Management Performance Management Records Management

Accounts Manager (Secret Escapes)

Secret Escapes

Aug 2016 - May 2017 (9 months)

Led B2B sales efforts to increase market share by strengthening partnerships with hotels across UK, German, and Dutch markets. Increased revenue by 30% and secured hotel rates 30–40% lower than market rates while sourcing new hotel products.

B2B Sales Partnership Development Hotel Contracting Market Share Growth Negotiation Revenue Growth Account Management Sales Strategy

Assistant Contract Manager

Thomas Cook

Apr 2014 - Jul 2016 (2 years 3 months)

Supported contract management across the UK and Benelux markets. Assisted with managing contract-related processes to support commercial operations.

Contract Management Commercial Operations Documentation And Reporting Sales Operations

Inventory Controller

Hotels4u

Jun 2012 - Mar 2014 (1 year 9 months)

Controlled and managed inventory for the UK market, supporting efficient operational planning and availability. Handled day-to-day inventory management tasks to maintain accurate records.

Inventory Control Stock Management Process Adherence Records Management