Open to opportunities

Thao Bui

@thaobui

Message

Operations and commercial manager driving revenue growth, customer satisfaction, and team performance.

Vietnam

Message

What I'm looking for

I seek a leadership role where I can scale operations, build high-performing teams, standardize processes, and drive revenue and customer retention.

I am a commercial and operations leader with 9 years' experience, including 5+ years in management across Sales, Marketing, Operations, and Customer Care. I build practical annual plans tied to targets, standardize SOPs, and develop high-performing teams to deliver sustainable revenue growth, improved customer satisfaction, and stronger brand presence.

I have led multi-center operations, regional programs across Southeast Asia, and strategic projects that improved productivity, data accuracy, and enrollment conversions. I focus on actionable insights, staff development, and cross-functional collaboration to scale operations, optimize customer journeys, and deliver measurable business results.

Experience

Work history, roles, and key accomplishments

Commercial Manager

NHM Vietnam LLC

Mar 2024 - Jul 2025 (1 year 4 months)

Led admissions, student care, and marketing across 3 centers, implemented sales strategies and SOPs that increased peak-period enrollments by 20% and achieved 95% customer satisfaction while improving retention.

Sales Strategy Customer Care Marketing Management SOP Development Team Leadership Campaign Management

Team Head - Operations

CRIF D&B Vietnam LLC

Mar 2023 - Mar 2024 (1 year)

Led regional operations across 5 markets, improved productivity per person by 100%+ for six months, and increased global data accuracy by 20% through process redesign and data verification initiatives.

Operations Management Data Quality Process Improvement Compliance Reporting Team Leadership Training Delivery Performance Optimization Regional Coordination

Senior Credit Appraiser

Saigon Commercial Joint Stock Bank

Feb 2019 - Mar 2023 (4 years 1 month)

Conducted credit appraisals and approvals, coordinated post-control and early-warning programs, and recommended risk mitigation measures while ensuring compliance and improving credit decision quality.

Risk Assessment Credit Monitoring Financial Analysis Process Improvement

Senior Personal Financial Consultant

Hong Leong Bank Vietnam

Jan 2017 - Feb 2019 (2 years 1 month)

Built and managed a client portfolio, exceeded sales targets through tailored financial solutions, and maintained long-term customer relationships resulting in repeated recognition for sales performance.

Relationship Management Portfolio Management Networking Product Knowledge

Education

Degrees, certifications, and relevant coursework

University of Social Sciences and Humanities, Vietnam National University Ho Chi Minh City

Bachelor of English Language and Linguistics, English Language and Linguistics

2020 -

Pursuing a second degree in English Language and Linguistics with a focus on translation and interpretation.

Vietnam National University, Ho Chi Minh City - University of Economics and Law

Bachelor of Finance and Banking, Finance and Banking

2012 - 2016

Activities and societies: Leader of Marketing division in F&B Faculty

Completed a Bachelor of Finance and Banking with coursework focused on finance, banking, and related quantitative subjects; involved in faculty marketing leadership.