Hoai Thuong

Drove P&L accountability for the O+O channel, secured profit and sales targets, and spearheaded business model innovation and market research. Led contract negotiations, optimized budget management, and managed a team of managers.

Managed channels contributing 75% WOB of total CPD Offline across over 7,500 outlets. Drove Beauty Specialty growth by +32% (x4 market), delivered 2x sales growth YOY, and achieved 5x market share growth.

Managed O+O retailers accounting for 15% WOB across over 5,000 outlets. Led a team of 50 members, achieved double-digit sales growth YOY with positive profit, and grew Drug channel by +25% (x3 market).

Managed key accounts and contributed to business development within the Consumer Products Division.

Drove business development initiatives within the Consumer Products Division.

Drove performance for 4 key categories (30% WOB) at GO! Supermarket. Over-achieved sales target, growing total sales +25%, and increased market share significantly, including +72% share in Skin Cleansing.

Managed key accounts and supported sales activities within the Consumer Products Division.

Participated in a management trainee program within the Consumer Products Division.

Pursuing a Doctor of Business Administration with a scholarship covering over 80% of tuition, valued at $50,000 USD.

Earned a Master of International Innovation (Entrepreneurship) with a scholarship covering over 80% of costs and a £16,000 bursary. Included an internship at International Pheromone Systems Ltd., UK.