Thais Pereira
@thaispereira
I lead go-to-market launches, positioning, and product adoption strategies that drive business growth.
BrazilWhat I'm looking for
At Promobit, I led a four-person multidisciplinary team and delivered more than 50 marketing campaigns and 10 feature and tool launches, connecting Product, Engineering, CRM, Content, and Commercial teams.
I owned go-to-market execution for Black Friday and Data Dupla campaigns, with Data Dupla initiatives generating GMV over 200% higher than other days of the month. I also repositioned and relaunched the Wishlist feature, redesigning its value proposition, usability, content, and segmented CRM strategy to increase adoption and recurring use.
I've strengthened commercial enablement through revamped media kits and sales materials, contributing to an approximately 25% increase in negotiations. My background also includes digital marketing strategy, content, CRM, paid media, social media, and performance analysis at Pixels Criativos and Nova Publimark.
Experience
Work history, roles, and key accomplishments
Analista de Product Marketing Pleno
Promobit
May 2022 - Dec 2025 (3 years 7 months)
Led a multidisciplinary team of 4, planned and executed over 50 marketing campaigns and 10 feature launches, and structured Go-To-Market strategies for major events like Black Friday and Data Dupla, achieving GMV over 200% higher than other days.
Analista de Marketing Digital
Pixels Criativos
May 2021 - Jan 2022 (8 months)
Planned and executed digital marketing strategies including social media content, CRM, email marketing, paid media on Meta Ads, and performance tracking of organic and paid channels.
Analista de Marketing Digital
Nova Publimark
Mar 2019 - Dec 2020 (1 year 9 months)
Planned and executed digital marketing strategies including content production, social media management, SAC 2.0, campaigns, events, and performance tracking of organic and paid media.
Education
Degrees, certifications, and relevant coursework
Universidade Federal do Rio de Janeiro
Bachelor's, Art History
Earned a Bachelor's degree in Art History, studying the history and theory of art.
Universidade Estácio de Sá
Tecnólogo, Marketing
Completed a Tecnólogo degree in Marketing, focusing on marketing principles and practices.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Job categories
Skills
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