Raquel Campos
@raquelcampos
Product Owner/Manager with 10+ years delivering data-driven marketing and project outcomes.
BrazilWhat I'm looking for
I am a Product Owner/Manager with over 10 years' experience across marketing, project management, and stakeholder engagement, skilled in Agile methodologies (Scrum, Kanban) and end-to-end project delivery. I translate business needs into actionable deliverables, optimize workflows with governance and RACI definitions, and oversee budget planning and financial controls to drive measurable outcomes.
My background includes leading B2B projects from discovery to operations, supervising CRM segmentation and campaign operations, and coordinating agency and event logistics for public sector communications. I combine data-driven decision-making and dashboard/KPI design with hands-on team leadership to ensure alignment between strategy, operations, and customer success.
Experience
Work history, roles, and key accomplishments
Trade Marketing Analyst
Arco Educação
Jan 2024 - Present (1 year 9 months)
Lead B2B projects from discovery to operations, ensuring scope, deadlines, SLAs, and risk control while optimizing workflows and overseeing budget planning and financial reporting.
Marketing & Publicity Coordinator
Fortaleza City Hall
Jan 2023 - Jan 2024 (1 year)
Directed agency operations, coordinated institutional events and logistics, and managed the communication calendar, activations, and media planning to ensure brand compliance and measurable outcomes.
Customer Attraction Supervisor
Universidade de Fortaleza
Jan 2020 - Jan 2022 (2 years)
Supervised CRM segmentation, funnel management, and campaign operations while designing dashboards and KPIs for executive decision-making and ensuring SLA compliance.
Senior Account Executive
Catálogo Criativo
Jan 2020 - Dec 2021 (1 year 11 months)
Managed client portfolios, proposals, and negotiations and delivered campaigns through Agile sprints (Scrum/Kanban) to meet client objectives.
Senior Marketing Analyst
Universidade de Fortaleza
Jan 2018 - Dec 2019 (1 year 11 months)
Oversaw cross-functional event production and creative workflows using Kanban and delivered performance insights to optimize actions and results.
Education
Degrees, certifications, and relevant coursework
UUUniversidade de Fortaleza (UNIFOR)
Bachelor of Arts, Marketing
Bachelor degree in Marketing from Universidade de Fortaleza (UNIFOR).
UUUniversidade de Fortaleza (UNIFOR)
Master of Business Administration, Commercial Management
MBA in Commercial Management (postgraduate) from PÓS-UNIFOR.
CUCentro Universitário 7 de Setembro (Uni7)
Bachelor of Arts, Advertising and Propaganda
Bachelor degree in Advertising and Propaganda from Uni7.
Professional Certificate, Project Management
Completed the Google Project Management professional certificate covering foundational project management skills and practices.
UDUdemy
Course Certificate, Agile Project Management
Completed coursework in Agile Project Management & Scrum focused on Agile frameworks, roles, and ceremonies.
LAJE Ana Couto
Course Certificate, Branding
Completed Applied Branding training covering brand strategy and application.
UUUniversidade de Fortaleza (UNIFOR)
Course Certificate, Data Analytics
Completed Data Analytics & Power BI coursework focusing on data analysis and Power BI reporting.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Job categories
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