Professional with over 10 years of experience in leadership and management of marketing, branding, product marketing, and customer success in tech companies and startups, including Endeavor, Visor, SenseData, and iClinic.
● Develop and implement marketing strategies: brand management, rebranding, product/feature launches, and customer journey management.
● Proven skills in leading multidisciplinary teams, interpersonal relationships, data analysis, and performance indicator control.
● Management of Complex Projects: Competent in project management, ensuring effective delivery inside and outside of marketing, from conception to execution.
● Hands-On Profile: Practical and hands-on approach, with the ability to be directly involved in various activities, ensuring a deep understanding of company operations and objectives.
● Focus on Continuous Learning: Commitment to continuous learning, always willing to test new ideas and solutions to achieve innovative and effective results.
● Customer Relationship Expertise: Experience in understanding customer pain points, with a focus on creating use cases and content to disseminate success stories
MTMariana Thomaz
@marianathomaz
Experienced marketing manager based in Brazil
BrazilExperience
ENBRANDING AND PRODUCT MARKETING MANAGER |
Endeavor
Nov 2020 - Apr 2024 (3 years 5 months)
Management of 5 people with an emphasis on strategic planning of branding, product marketing, content, and design.
● Brand and Reputation Management: Responsible for brand management: building and maintaining a positive image. Develop and execute strategic planning and supervise content, design, events, branding, and partnerships.
VIHEAD OF GROWTH AND CUSTOMER SUCCESS
Visor
Jun 2020 - Nov 2020 (5 months)
Led a team of 20 employees in Brazil and Mexico, reporting to the CRO. Responsible for the company's marketing and customer success strategy.
SEHEAD OF MARKETING
SenseData
Jun 2018 - Jun 2020 (2 years)
Led a team of 2 employees, reporting directly to the CEO. Responsible for the comprehensive management of the startup's marketing strategy.
● Development and Implementation of B2B Marketing Strategies: “Customer success" category creation in Brazil and brand positioning as a segment leader
ICDIGITAL MARKETING MANAGER
iClinic
Jan 2016 - Jun 2018 (2 years 5 months)
Manage the Marketing department, lead a team of 8 professionals, including marketing analysts, growth specialists, content creators, and designers.
● Directly responsible for reporting top, middle, and bottom of the funnel results to management, ensuring total alignment with company objectives. Implementation of a marketing machine to create processes and automate the
cycle of ead generation.
Tech stack
Learn about the tools and technologies that Mariana likes to use.
Availability
Location
BrazilAuthorized to work in
Social media
Skills
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