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Rodrigo Abrantes

@rodrigoabrantes

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Product leader driving customer-centered digital products and go-to-market success.

Brazil

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What I'm looking for

Busco posição de produto/marketing em que eu lidere discovery, roadmap e go-to-market, com foco em colaboração com UX/dev, impacto mensurável e cultura orientada ao cliente.

Sou Product Owner com sólida experiência em gestão de backlog, redação de user stories e participação ativa em rituais Scrum, atuando no desenvolvimento de MVPs, prototipagem e discovery para mitigar riscos e validar viabilidade técnica. Tenho histórico comprovado em go-to-market de funcionalidades, gestão da régua de relacionamento com clientes e curadoria de conteúdo digital, além de coprodução com ferramentas de IA.

Ao longo da minha carreira liderei iniciativas de comunicação e marketing em franqueadoras e ONGs, conduzi rebrandings, lançamento de produtos e ações que aumentaram captação de franqueados em 25% e elevaram vendas de produto em 123% durante campanhas. Busco oportunidades para aplicar minha experiência em produtos digitais, alinhando estratégia, UX e desenvolvimento para entregar valor mensurável ao cliente.

Experience

Work history, roles, and key accomplishments

Current

Product Owner

Current

Solutto ERP Para Franquias

Jan 2022 - Present (4 years 2 months)

Manage product backlog and prioritize roadmap deliveries, leading discovery, MVP development and go-to-market for new system features while coordinating stakeholders, UX and communication squads.

Product Ownership Backlog Management Scrum User Stories Stakeholder Management Prototyping Go To Market

Product Owner

ONG LGBT+

Jan 2020 - Dec 2021 (1 year 11 months)

Built and prioritized the mobile site redesign backlog, authored user stories and acceptance criteria, and coordinated with developers and UX to deliver the redesigned site through Scrum rituals.

Product Ownership User Stories Acceptance Criteria Scrum UX collaboration Benchmarking

Marketing Manager

Geneal

Jan 2018 - Dec 2019 (1 year 11 months)

Led brand repositioning and launched new products, driving digital marketing that increased investor interest in franchisees by 25% and managing suppliers and franchise relationships.

Product Launch Digital Marketing Franchise Marketing KPI Tracking Supplier Management Campaign Management

Head of Communications

CIEDS

Jan 2015 - Dec 2017 (2 years 11 months)

Directed communications for NGO projects, designing and implementing strategies reaching 1,000+ collaborators across three states and managing relations with funders and government partners.

Communications Strategy Stakeholder Management Public Relations Workshop Development Team Leadership Donor Relations Internal Communications

Marketing Product Analyst

Ipiranga

Jan 2010 - Dec 2013 (3 years 11 months)

Managed partnerships and activation for the Km de Vantagens loyalty program, monitored KPIs and executed activation campaigns based on user trends and competitive benchmarking.

Partnership Management Loyalty Programs KPIs Activation Benchmarking Consumer Insights Program Management Marketing Analytics

Marketing Coordinator

MegaMatte

Jan 2007 - Dec 2010 (3 years 11 months)

Led marketing and communications during franchise expansion, reformed product mix and ran POS activations, including a campaign that increased Guaramorango sales by 123% and kept it in the top 5.

Marketing Leadership Franchise Marketing Product Mix Campaign Management Team Supervision Field Operations New Product Development

Marketing Analyst

RDM Empreendimentos

Jan 2005 - Dec 2007 (2 years 11 months)

Supported marketing plan execution for the Brazil launch of Pentaglobin, reviewed launch materials and packaging and ensured approval with regulatory bodies.

Packaging Project Support Compliance Vendor Management