Open to opportunities

Thadeus Vug

@thadeusvug

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Marketing strategist blending data, audiences, and mission to drive growth and measurable impact.

Kenya

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What I'm looking for

I’m looking for a role where I can blend paid media, go-to-market strategy, and impact measurement—turning data into audience growth and measurable outcomes. I thrive in mission-driven teams that value hands-on execution across markets.

I’m a results-driven digital marketing strategist and growth & impact leader with 7+ years across financial services, digital growth, and non-profit leadership. I work at the rare intersection of numbers, audiences, and mission—translating each into practical strategy and execution.

In my current Director of Impact role at Spiritual Data, I lead strategy for a US-based wellness platform (Quest App). I defined the Ideal Customer Profile (ICP), built a go-to-market strategy targeting the first 1,000 subscribers, and drive impact measurement frameworks plus stakeholder communications across an international team.

Previously, I built the organization’s online presence from zero as Performance Marketing & Strategy Lead / Social Media Manager—scaling to 30,000+ TikTok followers, 10,000+ Facebook followers, 510 LinkedIn connections, and 387 Instagram followers. I also developed content strategy, paid social campaigns, community engagement, and brand voice/visual identity guidelines from scratch.

My approach is hands-on and ROI-focused: I’ve managed multi-market paid media across 9 countries, optimizing for ROAS and conversion efficiency using Meta, Google Ads, and TikTok Ads. And before marketing, I strengthened my risk and client-communication foundation as an Underwriting Officer at Kenya Women Microfinance Bank and as a top-performing sales representative at KCB Bank Kenya.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

Spark Publicity

Aug 2025 - Present (10 months)

Develop and execute multi-country paid media campaigns across Google Ads, Meta, and TikTok Ads, optimizing for ROAS and conversion efficiency. Improved Google Ads optimisation score from zero to 75%+ and consistently met lead generation targets across 9 countries.

Google Ads Meta Ads ROAS Conversion Rate Optimization Lead Generation Performance Tracking Analytics

Current

Director of Impact

Current

Spiritual Data

May 2025 - Present (1 year 1 month)

Led strategy for a wellness platform (Quest App), defining the ICP and go-to-market approach targeting the first 1,000 product subscribers. Established impact measurement frameworks and coordinated stakeholder communications across an international team.

Impact Strategy Ideal Customer Profile (ICP)Go To Market Strategy Audience Growth Stakeholder Management Performance Marketing Community Building Conversion Optimization

Performance Marketing Lead

Spiritual Data

Apr 2024 - May 2025 (1 year 1 month)

Built the organization’s online presence from zero, scaling to 30,000+ TikTok followers, 10,000+ Facebook followers, 510 LinkedIn connections, and 387 Instagram followers. Developed content strategy, executed paid social campaigns, and managed community engagement across platforms.

Social Media Management Paid Social Content Strategy Community Engagement Meta Ads Google Analytics Brand Identity

Head of Marketing

Betjamo

Apr 2023 - Apr 2024 (1 year)

Co-founded and launched Betjamo, owning go-to-market strategy, brand identity, and user acquisition from scratch. Grew the Facebook community to 10,000+ followers organically before full product launch and implemented Zoho CRM with marketing SOPs.

Go To Market Strategy Brand Identity User Acquisition Community Growth CRM Implementation Zoho CRM Marketing Operations SOP Development Performance Marketing

Underwriting Officer

Kenya Women Microfinance Bank

Feb 2020 - Apr 2023 (3 years 2 months)

Evaluated and processed insurance applications across life, health, and general insurance lines using risk assessment to determine coverage eligibility and premium pricing. Translated complex insurance products into clear client communications and built strong relationships with partners and internal teams across a nationwide branch network.

Insurance Underwriting Risk Assessment Eligibility Client Communication Stakeholder Management life insurance General Insurance

Sales Representative

KCB Bank Kenya

Aug 2018 - Feb 2020 (1 year 6 months)

Drove acquisition of new retail and SME banking customers through proactive outreach and needs-based financial consultation. Consistently exceeded monthly sales targets across deposit accounts and insurance products, ranking in the top 1% of sales performers nationally.

Retail Banking Lead Generation Consultative Selling Relationship Building Insurance products Deposits Customer Acquisition