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bethwel korir

@bethwelkorir

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Results-driven digital marketer specializing in performance, growth marketing, and data-driven campaign optimization.

Kenya

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What I'm looking for

I seek a growth-focused marketing role where I can optimize paid and organic channels, measure impact with clear KPIs, collaborate with cross-functional teams, and advance in performance and growth marketing.

I am a results-driven digital marketer with hands-on experience in social media management, paid advertising support, content optimization, and performance tracking. I combine a strong analytical mindset and a finance background to drive engagement, leads, and conversions through Meta platforms, audience targeting, A/B testing, and KPI-focused campaign optimization.

I have managed Facebook content to increase engagement, supported reporting and KPI tracking at UWEZO Fund, trained women and youth as a Community Digital Champion at ACWICT, and worked directly with customers in sales roles. I focus on measurable outcomes, clear reporting, and collaborative execution to deliver growth-oriented marketing results.

Experience

Work history, roles, and key accomplishments

Current

Digital & Social Media Support

Current

Self Employed

Jan 2024 - Present (2 years)

Managed Facebook content, increased engagement, and tracked performance metrics to align messaging with campaign objectives and improve conversion signals.

Meta Ads Social Media Management Content Creation Audience Targeting A B Testing Analytics Reporting

Community Digital Champion

ACWICT

Apr 2025 - May 2025 (1 month)

Trained women and youth on digital tools to improve business visibility and outreach, delivering practical sessions on social media and basic digital marketing techniques.

Social Media Content Creation Audience Targeting Community Outreach Workshop Facilitation Digital Tools

Finance & Operations Support

Uwezo Fund

Dec 2023 - Apr 2025 (1 year 4 months)

Supported data reporting, KPI tracking, and stakeholder coordination to improve operational reporting and program monitoring across initiatives.

KPI Tracking Data Reporting Excel Financial Operations Monitoring & Evaluation Reporting

Cashier / Sales Representative

Somaxi Electronic Company Ltd

Jan 2021 - Dec 2023 (2 years 11 months)

Supported sales targets and customer engagement through point-of-sale operations and direct sales, contributing to store revenue and customer satisfaction.

Sales Customer Service Cash Handling Point of Sale Sales Targets Communication