Open to opportunities

Tiffanivy Nyokabi

@tiffanivynyokabi

Message

Digital marketing and content strategist driving ROI through data-driven campaigns and engaging storytelling.

Kenya

Message

What I'm looking for

I seek a role where I can lead data-driven content and paid campaigns, collaborate cross-functionally, and drive measurable growth in engagement and conversions.

I am a digital marketing professional and content strategist with proven experience in Google Ads, PPC, social media management, and data-driven content that increases engagement and brand visibility. I create high-quality content across formats, develop compelling ad copy, optimize landing pages, and translate complex metrics into actionable strategies to maximize ROI.

My background includes managing multiple campaigns, client-facing coordination, and cross-team collaboration to deliver cohesive brand messaging and measurable results — including a documented 30% increase in followers from optimized ad strategies. I pair strong communication and organizational skills with technical proficiency in analytics and marketing tools to drive growth and retention.

Experience

Work history, roles, and key accomplishments

Current

Content Strategist

Current

Self Employed

Jul 2020 - Present (5 years 2 months)

Developed and executed content and digital storytelling strategies that increased engagement and brand visibility for diverse clients; optimized ad copy and landing pages to improve campaign conversions.

Content Strategy Google Ads PPC Landing Page Optimization Copywriting Social Media Management Analytics Client Relations

Social Media Manager

Digiassurance Excellence

Jul 2019 - Jun 2020 (11 months)

Implemented social media strategies and content that increased followers and engagement, analyzed performance data and optimized ads leading to a 30% follower growth.

Social Media Strategy Content Creation Analytics Community Engagement SEO

Administrative Assistant

Topscan Insurance Fraud Investigation Company

Aug 2018 - Apr 2019 (8 months)

Provided administrative support including database management, scheduling, and client communications while preparing accurate reports and coordinating office functions.

Administrative Support Customer Service Database Management Scheduling Reporting Communication Time Management

Research Intern

Kenya Forestry Research Institute

May 2018 - Aug 2018 (3 months)

Conducted fieldwork and data collection for forestry projects, assisted in research report preparation, and supported methodology design with senior researchers.

Data Collection Report Writing Research Methodologies Data Analysis Record keeping