Open to opportunities

Yvonne Asiko

@yvonneasiko

Message

I’m a digital strategist driving performance marketing and brand growth.

Kenya

Message

What I'm looking for

I’m looking for a performance-focused role where I can own growth across paid, CRO, and content—using analytics to optimize results. I want to build multi-channel campaigns in a collaborative team and drive measurable brand and revenue outcomes.

I’m a digital strategist with 9 years driving measurable growth—from media buying to viral content—across retail, women-led platforms, and live events. I balance analysis with storytelling to turn attention into conversions.

As a Growth Strategist at Kunta Content, I lead reach and conversion strategy while managing waitlist growth and community engagement pre-launch. I focus on performance outcomes and clear audience value, so growth compounds over time.

Previously as Marketing Head at Backyard Shoez, I drove 30% online sales growth by architecting a multichannel CRO strategy across paid, organic, and email in a lean team environment. I managed Google Ads and Facebook & Instagram ads, improving ROI by 20%, led a 5-person team covering SEO, SEM, and PPC, and delivered video and social content reaching 100K+ users—along with loyalty programs that improved retention and brand advocacy.

Experience

Work history, roles, and key accomplishments

Current

Growth Strategist

Current

Kunta Content

Jan 2021 - Present (5 years 6 months)

Led reach and conversion strategy, driving pre-launch waitlist growth and community engagement. Developed growth-focused marketing initiatives to support viral and performance outcomes.

Content Strategy Social Media Strategy Conversion Rate Optimization Community Engagement Performance Marketing Video Marketing

Marketing Head

Backyard Shoez

Dec 2020 - Dec 2025 (5 years)

Drove 30% online sales growth by architecting a multichannel CRO strategy across paid, organic, and email within a lean team. Managed Google Ads and Facebook/Instagram ads, improving ROI by 20%, and led a 5-person team executing SEO, SEM, and PPC while producing video/social content reaching 100K+ users.

CRO Google Ads Meta Ads SEO SEM PPC Email Marketing Video Marketing Team Leadership

Social Media Director

Dadasphere

Jan 2019 - Jan 2020 (1 year)

Directed social media strategy for a women-focused platform to increase engagement and brand visibility across multiple channels. Curated storytelling campaigns that produced 40% growth in audience interactions and optimized content using analytics-driven insights.

Social Media Strategy Community Growth

Customer Service Representative

Backyard Shoez

Jul 2017 - Jun 2019 (1 year 11 months)

Improved customer experience by implementing personalized communication strategies across channels, increasing repeat business by 15%. Supported customer retention through responsive service and relationship-building.

Customer Service CRM Retention Marketing Relationship Management

Digital Campaign Strategist

Cultured Int – Exuvience Kenya

Apr 2017 - Present (9 years 3 months)

Positioned Exuvience as a premium brand through targeted digital campaigns. Increased inquiries and social media engagement by running brand-focused audience and content initiatives.

Digital Campaigns Audience Targeting Positioning Social Media Growth Lead Generation Content Strategy

Community Manager

Squad Digital

Mar 2017 - Present (9 years 4 months)

Created and managed the social media strategy for a 5-day golf event, driving live engagement with golf fans. Achieved trending status through active event coverage and community interaction.

Community Management Social Media Strategy Engagement Event Marketing