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Esther Kibuchi

@estherkibuchi

Content Marketing Strategist at Siha Wellness Studios, building data-informed campaigns that connect customer journeys to membership growth.

Kenya

Message

At Siha Wellness Studios, I develop an integrated content and digital marketing strategy to grow brand awareness, membership conversion, renewals, and revenue. I build data-informed content pillars and customer journey-led campaigns that connect Siha’s values with commercial goals.

At Izone Africa, I directed integrated campaigns that delivered 20% year-over-year revenue growth, including healthcare initiatives across seven META markets that increased internal stakeholder engagement by 22.5%. Earlier, I improved customer retention for Showmax by 80% through data-driven segmentation and targeted digital activations.

Experience

Work history, roles, and key accomplishments

Current

Content Marketing Strategist

Current

Siha Wellness Studios

Feb 2025 - Present (1 year 9 months)

Developing integrated content and digital marketing strategies to drive brand awareness, audience growth, membership conversion, renewals, and revenue. Building data-informed content pillars and campaigns that translate Siha's values into compelling customer narratives.

Content Strategy Digital Marketing Audience Insights Campaign Management Customer Retention Community Building Partnership Development Data Analysis

Business Unit Head

Izone Africa

Mar 2023 - Sep 2024 (1 year 6 months)

Directed integrated marketing campaigns for key accounts, achieving 20% year-over-year revenue growth. Orchestrated multi-country healthcare campaigns for Philips across seven META markets and boosted customer retention by 80% for Showmax.

Integrated Marketing Strategic Planning Customer Retention Healthcare Marketing Data Driven Segmentation Digital Activations Cross functional Leadership Marketing Operations Forecasting

Client Partner

Entravision 365 Digital

Jul 2022 - Feb 2023 (7 months)

Reduced customer acquisition costs by 25% while increasing ROI by 18% for Yellow Card. Surpassed fiscal year revenue targets by 31.6% through consultative, insight-driven client management.

Paid Media Analytics Client Management Programmatic Advertising Negotiation Stakeholder Management Digital Strategy

Agency Business Development Manager

Akili Kids TV

Jan 2022 - Jun 2022 (5 months)

Scaled network reach to over 3 million daily viewers within the first year by executing an integrated brand and marketing strategy. Enhanced pitch process efficiency by 92% and secured strategic partnerships with NGOs.

Business Development Brand Strategy Sales Tools Sponsorship Partnership Development Market Analysis Brand Consistency

Media Manager

Saracen Media Group

Dec 2018 - Dec 2020 (2 years)

Captured 50% increase in market penetration for Unilever by localizing global content. Delivered 30% cost savings totaling $450,000 for Lotto Kenya and generated 15% year-over-year revenue growth for Capwell.

Media Planning Media Buying Localization Negotiation Integrated Communications Brand Audits Audience Segmentation Mentorship

Media Manager

Dentsu Aegis Network

Dec 2017 - Dec 2018 (1 year)

Improved brand reputation metrics by 20% for Diageo by executing responsible drinking campaigns. Realized a 30% increase in campaign ROI and achieved 35% uplift in customer engagement for Beiersdorf skincare brands.

Media Planning Campaign Management CSR Regulatory Compliance Consumer Behavior Analysis Targeting Digital Campaigns

Media Buying & Planning Executive

WPP Scangroup

Jul 2016 - Dec 2017 (1 year 5 months)

Managed media budgets exceeding $2 million for Tier-1 clients including Safaricom and Unilever. Secured $250,000 in annual added-value placements and boosted Safaricom brand equity by 40% through the 'Twaweza' rebrand.

Media Buying Media Planning Budget Management Negotiation Vendor Management Campaign Optimization Reporting Coordination