Open to opportunities

Taufiq Wibowo

@taufiqwibowo

Digital Marketing Manager blending AI-driven strategy, analytics, and marketing automation to deliver scalable growth and measurable ROI.

Indonesia

Message

What I'm looking for

I’m looking for a senior remote role where I can lead AI-driven performance and growth—owning multi-channel acquisition, marketing automation, and analytics. I want cross-cultural teams, measurable ROI, and room to scale strategy across markets.

I’m a Strategic Digital Marketing Manager with a rare blend of technical depth (Master’s in Computer Engineering) and 15+ years of hands-on performance marketing and growth. I combine AI-driven strategy with rigorous analytics to build campaigns that produce measurable ROI across AI, fintech, and e-commerce.

Most recently, I owned end-to-end digital marketing strategy for an AI startup, leading multi-channel acquisition across Meta, Google, TikTok, and LinkedIn. I partnered with C-suite on innovation roadmaps and growth initiatives while building and leading a high-performing digital marketing team with clear KPIs, performance reviews, and development plans.

Earlier in my career, I led full-funnel paid campaigns for a regulated fintech product with strict reporting on CPL/CPA/CPC/CTR/ROAS, optimizing budgets across channels for top- and bottom-line targets. I’ve also taught and mentored others—designing digital marketing curriculum and upskilling 100+ participants—so teams can execute with data discipline and automation fluency.

Experience

Work history, roles, and key accomplishments

Head of Digital Marketing

Alfabeta

Dec 2020 - Oct 2025 (4 years 10 months)

Owned end-to-end digital marketing strategy for an AI startup, executing multi-channel acquisition campaigns across Meta, Google, TikTok, and LinkedIn. Drove SEA-wide revenue growth and partner-led innovation roadmap activities, leading KPI setting and growth plans for the marketing team.

Digital Marketing Strategy Marketing Automation Marketing Analytics Team Leadership performance reporting

Digital Marketing Trainer

Rumah Siap Kerja

Dec 2024 - Jul 2025 (7 months)

Designed and delivered a job-ready digital marketing curriculum covering SEO, SEM, paid media, analytics, and automation tools. Mentored and upskilled 100+ participants to become employable digital marketing professionals.

SEO SEM Google Ads Meta Ads LinkedIn Ads Marketing Analytics Marketing Automation

Digital Marketing Lecturer

Trisakti University

Dec 2023 - Nov 2024 (11 months)

Taught digital marketing strategy and developed course modules aligned with current industry practices. Contributed to curriculum planning and assessment design while mentoring students on career development.

Digital Marketing Strategy Google Analytics Google Tag Manager Looker Studio Curriculum Development Assessment Design Student Mentoring

Head of Digital Marketing

Raiz Invest Indonesia

Nov 2018 - Oct 2019 (11 months)

Led full-funnel paid campaigns and lead generation in close collaboration with the Australian headquarters team. Optimised cross-channel budgets across Meta, Google Ads, and Salesforce Marketing Cloud, tracking CPL, CPA, CPC, CTR, and ROAS with rigorous attribution.

Lead Generation CRO Paid Media Optimization Salesforce Marketing Cloud Meta Ads Google Ads Marketing Automation Attribution Analytics

Digital Marketing Analyst (SEA)

Bluefox International

Oct 2017 - Oct 2018 (1 year)

Delivered consolidated performance reporting across six countries and coached regional marketing teams on Google Ads, Facebook Ads, SEO, SEM, and email analytics. Managed worldwide lead generation strategy and analysed e-commerce performance to improve sales conversion.

Cross Country Performance Reporting Google Ads Facebook Ads SEO SEM Email Marketing Google Analytics Lead Generation E commerce analytics

E-Commerce & Digital Marketing Manager

PT Raja Listrik Indonesia

Jul 2011 - Dec 2016 (5 years 5 months)

Built the company’s e-commerce technical architecture and established the digital marketing operation for retail/industrial sales. Managed SEO/SEM, email newsletters, SMS campaigns, and paid social/display to grow online sales and website traffic.

E Commerce Operations SEO SEM Email Marketing SMS Paid Social Advertising Display Advertising Website Traffic Growth Digital Analytics