Taufiq Wibowo
@taufiqwibowo
Digital Marketing Manager blending AI-driven strategy, analytics, and marketing automation to deliver scalable growth and measurable ROI.
What I'm looking for
I’m a Strategic Digital Marketing Manager with a rare blend of technical depth (Master’s in Computer Engineering) and 15+ years of hands-on performance marketing and growth. I combine AI-driven strategy with rigorous analytics to build campaigns that produce measurable ROI across AI, fintech, and e-commerce.
Most recently, I owned end-to-end digital marketing strategy for an AI startup, leading multi-channel acquisition across Meta, Google, TikTok, and LinkedIn. I partnered with C-suite on innovation roadmaps and growth initiatives while building and leading a high-performing digital marketing team with clear KPIs, performance reviews, and development plans.
Earlier in my career, I led full-funnel paid campaigns for a regulated fintech product with strict reporting on CPL/CPA/CPC/CTR/ROAS, optimizing budgets across channels for top- and bottom-line targets. I’ve also taught and mentored others—designing digital marketing curriculum and upskilling 100+ participants—so teams can execute with data discipline and automation fluency.
Experience
Work history, roles, and key accomplishments
Head of Digital Marketing
Alfabeta
Dec 2020 - Oct 2025 (4 years 10 months)
Owned end-to-end digital marketing strategy for an AI startup, executing multi-channel acquisition campaigns across Meta, Google, TikTok, and LinkedIn. Drove SEA-wide revenue growth and partner-led innovation roadmap activities, leading KPI setting and growth plans for the marketing team.
Digital Marketing Trainer
Rumah Siap Kerja
Dec 2024 - Jul 2025 (7 months)
Designed and delivered a job-ready digital marketing curriculum covering SEO, SEM, paid media, analytics, and automation tools. Mentored and upskilled 100+ participants to become employable digital marketing professionals.
Digital Marketing Lecturer
Trisakti University
Dec 2023 - Nov 2024 (11 months)
Taught digital marketing strategy and developed course modules aligned with current industry practices. Contributed to curriculum planning and assessment design while mentoring students on career development.
Head of Digital Marketing
Raiz Invest Indonesia
Nov 2018 - Oct 2019 (11 months)
Led full-funnel paid campaigns and lead generation in close collaboration with the Australian headquarters team. Optimised cross-channel budgets across Meta, Google Ads, and Salesforce Marketing Cloud, tracking CPL, CPA, CPC, CTR, and ROAS with rigorous attribution.
Digital Marketing Analyst (SEA)
Bluefox International
Oct 2017 - Oct 2018 (1 year)
Delivered consolidated performance reporting across six countries and coached regional marketing teams on Google Ads, Facebook Ads, SEO, SEM, and email analytics. Managed worldwide lead generation strategy and analysed e-commerce performance to improve sales conversion.
E-Commerce & Digital Marketing Manager
PT Raja Listrik Indonesia
Jul 2011 - Dec 2016 (5 years 5 months)
Built the company’s e-commerce technical architecture and established the digital marketing operation for retail/industrial sales. Managed SEO/SEM, email newsletters, SMS campaigns, and paid social/display to grow online sales and website traffic.
Education
Degrees, certifications, and relevant coursework
Binus University
Master of Computer Engineering, Computer Engineering
2016 -
Grade: GPA 3.76 Cum Laude
Earned a Master of Computer Engineering from BINUS University in 2016 with a GPA of 3.76 (Cum Laude).
Availability
Location
Authorized to work in
Job categories
Skills
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