In my current Head of Performance Marketing & AI Growth role in international e-commerce, I connect paid acquisition, performance creative, landing-page optimization, analytics, and automation into one growth system.
I develop testing and scaling frameworks across Meta, Google, Microsoft/Bing, YouTube, AppLovin, and LinkedIn. My Google Ads management covered Search, Display, Shopping, Demand Gen, and Performance Max; the annual account view showed HK$39.18M in spend and HK$88.60M in conversion value.
I turn campaign results into creative direction by identifying customer problems, buying motivations, hooks, and product positioning. I also develop direct-response landing pages, advertorials, product pages, and other conversion-focused experiences for international markets.
I build AI-assisted workflows for research, creative production, landing-page development, quality control, and performance feedback. I’ve also designed systems linking advertising data, product intelligence, creative libraries, landing pages, and reporting to reduce repetitive manual work and accelerate iteration.
