Muhammad Nur Indrasetiawan

Led a 4-member marketing team overseeing campaign strategy, optimization, and reporting for 10 clients, reducing CPL by 50% for key accounts and delivering real-time performance insights to improve campaign outcomes.

Managed SEM and data strategies for beauty and FMCG clients, achieving 90% CPA reduction for La Roche-Posay and generating IDR 70M daily revenue with 10x ROAS for FMCG accounts.

Executed cross-industry digital search campaigns, increased client impression share to 90%, and contributed to a Bayer Global case study recognized as best practice.

Designed end-to-end Google Ads strategies including keyword research, structure, bidding, and creative, delivering ROAS-focused reporting and recommendations to stakeholders.

Researched market potential and partner opportunities for sorghum products, prepared feasibility analyses, and conducted comparative market research to inform business decisions.

Supported account services by researching market, competition, and consumers for five projects and assisting supervision of advertisement production processes.

Created and planned social media content using Photoshop and photography to increase brand awareness and engagement for the company.

Planned marketing concepts and managed social media, boosting sales to 30 orders per day through integrated online and below-the-line promotions.

Activities and societies: Led group projects, managed Google Ads and Facebook Ads campaigns, generated leads.

Completed a Full-Stack Digital Marketing program covering end-to-end Google Ads strategy, ROAS-based reporting, and campaign optimization.

Activities and societies: Managed social media for brands, planned marketing programs, supported sales and product promotions.

Completed a business program focused on marketing concepts, social media, and sales, including increasing Instagram followers and supporting brand marketing initiatives.

Activities and societies: Earned Google Ads and Google Analytics certifications; trained in Data Studio and performance reporting.

Completed Google certifications including Google Ads Search and Google Analytics for Beginners to strengthen campaign execution and measurement skills.