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@muhammadnurindraseti
Data-driven Digital Marketing Manager specializing in performance growth.
I’m a data-driven Digital Marketing Manager with hands-on experience across performance marketing, growth strategy, and Web3 marketing, delivering measurable ROI for global and local consumer brands.
I design and execute full-funnel digital strategies across Meta Ads, Google Ads, programmatic DSPs, and on-chain analytics, driving outcomes like 90% CPA reduction and 10x ROAS with IDR 70M daily revenue for FMCG clients.
I have led cross-functional teams and built analytical frameworks using Google Analytics, Data Studio and Meta Business Suite to enable end-to-end funnel tracking, optimization, and error-free campaign delivery.
I blend traditional marketing KPIs with DeFi and NFT metrics to grow token and community engagement, and I continuously experiment with Web3 funnels, audience segmentation, and behavioral data to uncover new growth opportunities.
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Work history, roles, and key accomplishments
Heroleads Indonesia
Jan 2024 - Aug 2024 (7 months)
Led a 4-member marketing team overseeing campaign strategy, optimization, and reporting for 10 clients, reducing CPL by 50% for key accounts and delivering real-time performance insights to improve campaign outcomes.
Managed SEM and data strategies for beauty and FMCG clients, achieving 90% CPA reduction for La Roche-Posay and generating IDR 70M daily revenue with 10x ROAS for FMCG accounts.
Executed cross-industry digital search campaigns, increased client impression share to 90%, and contributed to a Bayer Global case study recognized as best practice.
StyleTribute.com
Apr 2021 - Jul 2021 (3 months)
Designed end-to-end Google Ads strategies including keyword research, structure, bidding, and creative, delivering ROAS-focused reporting and recommendations to stakeholders.
Medco Agro
Jun 2020 - Jun 2021 (1 year)
Researched market potential and partner opportunities for sorghum products, prepared feasibility analyses, and conducted comparative market research to inform business decisions.
Matari Advertising
Apr 2017 - Jun 2017 (2 months)
Supported account services by researching market, competition, and consumers for five projects and assisting supervision of advertisement production processes.
Nakajima
Jun 2016 - Aug 2016 (2 months)
Created and planned social media content using Photoshop and photography to increase brand awareness and engagement for the company.
Moodles!
Aug 2015 - Aug 2016 (1 year)
Planned marketing concepts and managed social media, boosting sales to 30 orders per day through integrated online and below-the-line promotions.
Degrees, certifications, and relevant coursework
Full-Stack Digital Marketing Program, Digital Marketing
2021 - 2021
Activities and societies: Led group projects, managed Google Ads and Facebook Ads campaigns, generated leads.
Completed a Full-Stack Digital Marketing program covering end-to-end Google Ads strategy, ROAS-based reporting, and campaign optimization.
Bachelor of Business, Business / Marketing
2012 - 2016
Activities and societies: Managed social media for brands, planned marketing programs, supported sales and product promotions.
Completed a business program focused on marketing concepts, social media, and sales, including increasing Instagram followers and supporting brand marketing initiatives.
Professional Certifications, Digital Advertising / Analytics
Activities and societies: Earned Google Ads and Google Analytics certifications; trained in Data Studio and performance reporting.
Completed Google certifications including Google Ads Search and Google Analytics for Beginners to strengthen campaign execution and measurement skills.
Software and tools used professionally
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