RPRachmad Arfian Putra
@rachmadarfianputra
Performance marketing and client success manager driving measurable ROI and remote cross-border campaign growth.
IndonesiaWhat I'm looking for
I am a performance marketing and client success professional with five years of experience managing cross-border client portfolios and remote teams to drive consistent ROI improvements. I specialize in Meta Ads, Google Ads, programmatic DSPs, and lifecycle CRM workflows, delivering an average client ROI increase of 25% through data-driven campaign strategy and clear stakeholder communication.
I have led and mentored teams, managed portfolios across SaaS, Beauty, E-commerce, and Education, and handled monthly paid media budgets up to $150K while implementing tracking and attribution solutions (GTM, Meta Pixel, Branch/AppsFlyer). I prioritize ownership, collaboration, and actionable performance insights to boost retention and scale client growth.
Experience
Work history, roles, and key accomplishments
Performance Marketing Manager
KPI Media
Dec 2021 - Present (4 years 1 month)
Led and mentored a team of 7 executives and managed a 15-client portfolio across SaaS, Beauty, E-commerce and Education, driving an average client ROI increase of 25% and improving retention through data-driven recommendations.
Paid Media Specialist
KPI Media
Mar 2021 - Nov 2021 (8 months)
Planned, launched and optimized multi-channel paid campaigns across Meta, Google Ads, LinkedIn and DSPs managing monthly budgets of $50K–$150K and maintained conversion tracking and attribution validation.
Social Media Lead
Shopee
Oct 2019 - Mar 2020 (5 months)
Led social media to create, implement and analyze organic content across platforms, optimizing LinkedIn B2B strategy and driving audience engagement and lead generation.
Marketing Intern
EY
Apr 2018 - Mar 2019 (11 months)
Managed media releases and event coverage while maintaining client member databases to ensure data accuracy and support outreach and marketing initiatives.
Education
Degrees, certifications, and relevant coursework
NUNewcastle University
Bachelor of Arts, Media, Communication & Cultural Studies
2013 - 2017
Completed a Bachelor of Arts in Media, Communication & Cultural Studies, focusing on media and communications theory and practice.
Tech stack
Software and tools used professionally
Availability
Location
IndonesiaAuthorized to work in
Job categories
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