Open to opportunities

Rachmad Arfian Putra

@rachmadarfianputra

Senior performance marketing and client success professional driving measurable growth across international remote accounts.

Indonesia

Message

What I'm looking for

I seek a remote or hybrid role where I can lead paid media strategy, mentor teams, and drive measurable client ROI in a collaborative, data-driven environment.

I am a performance marketing and client success professional with 6 years of experience managing international client portfolios remotely across APAC, the Middle East, and Europe.

I specialize in Meta Ads, Google Ads, programmatic advertising, and mobile attribution tools including AppsFlyer and Branch. Currently leading digital strategy for ultra-luxury hospitality brands, with hands-on experience across the full campaign lifecycle from strategy through to optimization and upselling digital solutions including AI chatbots and marketing automation.

I combine technical depth with genuine relationship skills. I have diagnosed complex tracking failures, built AI-powered chatbot workflows, and consistently grown client accounts beyond their initial brief. Fully remote for 6 years, comfortable across time zones, and genuinely invested in the clients I work with.

Outside work you will find me deep in anime, rock music, and testing new marketing tools.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Manager

Current

KPI Media

Dec 2021 - Present (4 years 6 months)

Led and mentored a team of 7 executives and managed a 15-client portfolio across SaaS, Beauty, E-commerce and Education, driving an average client ROI increase of 25% and improving retention through data-driven recommendations.

Meta Ads Google Ads Campaign Strategy Client Success Asana ClickUp HubSpot Analytics

Paid Media Specialist

KPI Media

Mar 2021 - Nov 2021 (8 months)

Planned, launched and optimized multi-channel paid campaigns across Meta, Google Ads, LinkedIn and DSPs managing monthly budgets of $50K–$150K and maintained conversion tracking and attribution validation.

Facebook Ads Google Ads LinkedIn Ads Attribution (Branch AppsFlyer)Google Tag Manager Analytics

Social Media Lead

Shopee

Oct 2019 - Mar 2020 (5 months)

Led social media to create, implement and analyze organic content across platforms, optimizing LinkedIn B2B strategy and driving audience engagement and lead generation.

Social Media Strategy Content Creation LinkedIn Organic Growth Analytics

Marketing Intern

Apr 2018 - Mar 2019 (11 months)

Managed media releases and event coverage while maintaining client member databases to ensure data accuracy and support outreach and marketing initiatives.

Media Relations Database Management Reporting Microsoft Office