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I Putu Riski

@iputuriski

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I drive revenue, leads, and bookings through multi-channel digital marketing, automation, and performance optimization.

Indonesia

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What I'm looking for

I'm looking to lead data-driven digital marketing that connects paid media, CRM automation, customer journeys, and conversion optimization to measurable revenue and brand growth.

I've led digital marketing and e-commerce initiatives for Body Factory Bali, Waterbom Bali, and property businesses across Bali and Lombok. I build multi-channel campaigns that support revenue, lead generation, bookings, memberships, and brand growth.

My work spans paid media, SEO, SEM, CRM automation, email, WhatsApp and SMS journeys, landing-page conversion optimization, OTA partnerships, and performance reporting. I collaborate with sales, operations, hospitality, property, creative, and agency teams to improve ROAS, CAC, conversion rates, and customer experiences.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

Body Factory Bali

Dec 2023 - Present (2 years 10 months)

Developed and executed multi-channel digital marketing strategies across gym, property, café, hotel, and stays, managing paid media and customer journeys. Built automation flows and led creative production to improve conversion and reduce CPA.

Meta Ads Google Ads TikTokAds SEO SEM Email Marketing WhatsApp Automation SMS Automation CRM UGC Influencer Marketing CRO Google Analytics UTM tracking ROAS CAC

Digital Marketing & E-Commerce Manager

Waterbom Bali

Jul 2023 - Nov 2023 (4 months)

Managed the website booking engine and OTA partnerships, optimizing online sales and conversion rates. Developed digital marketing campaigns across Google, Meta, TikTok, and YouTube, and coordinated with creative teams and influencers.

Ecommerce OTA Management Google Ads Meta Ads TikTokAds YouTube Ads SEO SEM Email Marketing Social Media UI UX Payment Integration CRO ROAS

Digital Marketing Manager

PT. Mandala Eco-Village

Sep 2021 - Jul 2023 (1 year 10 months)

Launched lead generation campaigns and managed brand guidelines across marketing touchpoints. Oversaw content calendar, social engagement, email marketing strategies, and website maintenance.

Lead Generation Brand Management Social Media Facebook Instagram Google LinkedIn Email Marketing Content Calendar Web Management

Marketing Manager

PT. Invest Indonesian Islands

Sep 2021 - Jul 2023 (1 year 10 months)

Managed integrated marketing plans across PR, SEO, SEM, email, social media, and CRM retargeting. Built and optimized sales funnels, coordinated with sales and property teams, and supported offline activations.

Marketing Strategy SEO SEM Email Marketing Social Media Display Advertising CRM Google Analytics Web Master Landing Page Design Content Strategy Budget Management

SEO Specialist

PT. Invest Indonesian Islands

Jan 2020 - Sep 2021 (1 year 8 months)

Executed on-page and off-page SEO activities, including backlink building and keyword research. Measured and reported campaign performance against ROI and KPIs using analytics tools.

SEO Off Page SEO On Page SEO Backlink Building Keyword Research Technical Auditing Google Analytics Web Master Keyword Planner Ahrefs

Engineer Administration

Intercontinental Bali Resort

May 2017 - Dec 2019 (2 years 7 months)

Maintained the Escap system for work orders and asset setup, liaising with departments to prioritize guest satisfaction. Ensured compliance with IHG POMEC systems and programs.

Work Order Management Asset Management Guest Satisfaction IHG POMEC Inter departmental Coordination