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Arsyad Danial

@arsyaddanial

I'm a digital marketer with experience in advertising across various industries on various platform such as Meta, Google, CPAS, and TikTok.

Indonesia

Message

What I'm looking for

I seek growth-focused roles where I can lead performance marketing, build scalable systems, and drive measurable revenue while collaborating cross-functionally.

I am a digital marketing professional with experience in advertising across various industries, including B2B, property, and e-commerce (electronics, beauty, bedding, F&B, etc.). I specialize in managing campaigns across multiple platforms such as Meta, Google, CPAS, Shopee, Tokopedia,
and TikTok.

My recognition as Leader of the Month in Souvia, three times in 2024, underscores my team's commitment to excellence in B2B digital campaigns. We've empowered businesses to expand their leads and solidify their market presence. My collaborative approach has been pivotal in aligning cross-departmental efforts to achieve overarching business goals.

Passionate about helping businesses overcome challenges and achieve growth, I leverage data-driven strategies and creative solutions to drive impactful results.

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Experience

Work history, roles, and key accomplishments

Current

Sr. Performance Marketing Strategist

Current

Digital Chill

Mar 2024 - Present (1 year 8 months)

Built data-driven advertising solutions and marketing systems, developed the company website and SEO strategy, and led end-to-end growth initiatives to improve client acquisition and campaign efficiency.

Performance Marketing Meta Ads Google Ads SEO Marketing Automation Analytics

Current

Freelance Performance Marketer

Current

UKM to Middle Business

Jul 2023 - Present (2 years 4 months)

Scaled performance campaigns for SMEs and e-commerce brands across Meta, Google, TikTok and marketplace CPAS, delivering multi-channel ROAS improvements and significant increases in purchases and add-to-cart metrics.

Meta Ads CPA Google Ads

Digital Marketing Supervisor

Souvia

Mar 2024 - Dec 2024 (9 months)

Led the marketing team and executed B2B digital campaigns, generating Rp17,000,000,000 in new customer revenue with a 9x ROAS while increasing leads 70% and reducing CPL by 20%.

B2B Marketing Meta Ads Google Ads SEO

Performance Digital Marketing

Synthesis Development

Aug 2023 - Oct 2023 (2 months)

Managed digital advertising for five property projects, planning and executing Meta and Google lead campaigns and optimizing website tracking to generate over 1,200 leads per month and reduce CPL by 18%.

Meta Ads Google Ads Lead Generation Conversion Tracking

Digital Marketing Strategist

Clout Indonesia Group

Mar 2022 - Aug 2023 (1 year 5 months)

Managed end-to-end digital ads for six in-house brands, implemented CPAS/Shopee ads, improved ROAS and purchases, and increased website traffic and dropshipper activation.

Built a new agency subsidiary (Clout Solution) including website, pitch deck and strategic planning while overseeing digital ad strategies across multiple brands including Philips Audio clients.

Digital Strategy Campaign Management Reporting

Digital Marketing Team Lead

RevoU

Dec 2021 - Apr 2022 (4 months)

Assisted and coached students in a Full-Stack Digital Marketing program, led practical simulations and mentored groups to win an ads competition while supporting student skill development.

Coaching Digital Marketing Curriculum Facebook Ads

Search Ads Evaluator

TELUS International

Apr 2021 - Nov 2021 (7 months)

Evaluated search queries, search ads and landing pages for relevance and intent, rating 100+ queries and 55+ ads daily while maintaining regional knowledge and reporting results weekly.

Search Relevance