Arsyad Danial
@arsyaddanial
I'm a digital marketer with experience in advertising across various industries on various platform such as Meta, Google, CPAS, and TikTok.
IndonesiaWhat I'm looking for
I am a digital marketing professional with experience in advertising across various industries, including B2B, property, and e-commerce (electronics, beauty, bedding, F&B, etc.). I specialize in managing campaigns across multiple platforms such as Meta, Google, CPAS, Shopee, Tokopedia,
and TikTok.
My recognition as Leader of the Month in Souvia, three times in 2024, underscores my team's commitment to excellence in B2B digital campaigns. We've empowered businesses to expand their leads and solidify their market presence. My collaborative approach has been pivotal in aligning cross-departmental efforts to achieve overarching business goals.
Passionate about helping businesses overcome challenges and achieve growth, I leverage data-driven strategies and creative solutions to drive impactful results.
Experience
Work history, roles, and key accomplishments
Sr. Performance Marketing Strategist
Digital Chill
Mar 2024 - Present (1 year 6 months)
Built data-driven advertising solutions and marketing systems, developed the company website and SEO strategy, and led end-to-end growth initiatives to improve client acquisition and campaign efficiency.
Freelance Performance Marketer
UKM to Middle Business
Jul 2023 - Present (2 years 2 months)
Scaled performance campaigns for SMEs and e-commerce brands across Meta, Google, TikTok and marketplace CPAS, delivering multi-channel ROAS improvements and significant increases in purchases and add-to-cart metrics.
Digital Marketing Supervisor
Souvia
Mar 2024 - Dec 2024 (9 months)
Led the marketing team and executed B2B digital campaigns, generating Rp17,000,000,000 in new customer revenue with a 9x ROAS while increasing leads 70% and reducing CPL by 20%.
Performance Digital Marketing
Synthesis Development
Aug 2023 - Oct 2023 (2 months)
Managed digital advertising for five property projects, planning and executing Meta and Google lead campaigns and optimizing website tracking to generate over 1,200 leads per month and reduce CPL by 18%.
CGManaged end-to-end digital ads for six in-house brands, implemented CPAS/Shopee ads, improved ROAS and purchases, and increased website traffic and dropshipper activation.
Built a new agency subsidiary (Clout Solution) including website, pitch deck and strategic planning while overseeing digital ad strategies across multiple brands including Philips Audio clients.
REAssisted and coached students in a Full-Stack Digital Marketing program, led practical simulations and mentored groups to win an ads competition while supporting student skill development.
TIEvaluated search queries, search ads and landing pages for relevance and intent, rating 100+ queries and 55+ ads daily while maintaining regional knowledge and reporting results weekly.
Education
Degrees, certifications, and relevant coursework
IBInstitut Pertanian Bogor
Bachelor's degree, Landscape Architecture
Bachelor's degree in Landscape Architecture from Institut Pertanian Bogor.
RERevoU
Certificate, Digital Marketing
2021 - 2021
Completed RevoU Full Stack Digital Marketing Program (September–December 2021) focused on practical performance marketing and campaign management.
Tech stack
Software and tools used professionally
Availability
Location
IndonesiaAuthorized to work in
Salary expectations
Social media
Job categories
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