Muhammad Alvin Wicaksono
@malvinwicaksono
Results-driven Digital Marketing Specialist with a passion for innovation.
What I'm looking for
I am a results-driven Digital Marketing Specialist with over 3 years of experience in SEO, SEM, Paid Ads, and Analytics. My proven ability to increase CTR by 35% and boost conversion rates showcases my commitment to driving organic traffic growth. I excel in executing data-informed campaigns across platforms like Google Ads and Meta Ads, and I have a strong track record in training and strategic planning.
Currently, I serve as the Digital Marketing Lead at PT Senopati Agung Semesta, where I designed and executed full-funnel digital marketing campaigns that significantly improved CTR and conversions. My role involves leading paid media efforts and conducting training sessions for rural farmers, which has enhanced productivity by 20%. I am passionate about remote collaboration and marketing innovation, aiming to build meaningful brand engagement globally.
Experience
Work history, roles, and key accomplishments
Digital Marketing Lead
PT Senopati Agung Semesta
Dec 2024 - Present (8 months)
Designed and executed full-funnel digital marketing campaigns with clear KPIs, increasing CTR by 35% and conversions by 25%. Led paid media efforts (Google Ads, Meta Ads) with A/B testing and audience segmentation. Improved organic traffic by 40% through advanced SEO and SEM strategies.
Founder
Sudut Marketing
Aug 2024 - Present (1 year)
Built an education platform to empower young marketers in digital strategy. Partnered with institutions and influencers to expand learning access. Led market research and curriculum development for industry-relevant modules.
Marketing Communication Specialist
Keraton Ngayogyakarta Hadiningrat
Jul 2024 - Present (1 year 1 month)
Executed cultural marketing campaigns remotely, increasing brand visibility by 30% and social engagement by 50%. Collaborated asynchronously with local stakeholders and teams to produce press releases, blog content, and media updates—raising website traffic by 40%. Managed end-to-end event promotion and compliance from a remote setting, coordinating permits and formalities with government institut
Social Media Specialist
PT Zett Creative Production
May 2024 - Jul 2024 (2 months)
Designed engaging content for 4+ platforms, improving audience conversion by 10%. Conducted A/B tests on campaigns and maintained 95% content consistency rate. Achieved a <1 hour average response time to audience inquiries, boosting engagement by 15%.
Digital Marketing Officer
PT Digivura Sinergi Merdeka
Apr 2023 - Mar 2024 (11 months)
Optimized paid campaigns, leading to a 30% boost in CTR and 20% increase in conversions. Used analytics tools (GA, Meta Insights, Hootsuite) to grow impressions by 30%. Produced creative assets, increasing brand recognition by 20%.
Expert Staff
BEM FISIP UB
Dec 2019 - Dec 2020 (1 year)
Provided competition opportunities to 100+ high-achieving students. Conducted data analysis and reporting to support policy decisions. Planned and executed awareness campaigns and educational events.
Education
Degrees, certifications, and relevant coursework
Brawijaya University
Bachelor of Political and Government Science, Political and Government Science
2019 - 2023
Grade: 3.76 / 4.00
Completed a Bachelor of Political and Government Science with a strong academic record. Gained comprehensive knowledge in political systems, governance, and public policy.
LSPR Communication & Business Institute
Student Exchange Program, Communication & Business
2021 - 2022
Grade: 3.92 / 4.00
Participated in a student exchange program, focusing on communication and business studies. Achieved a high GPA, demonstrating strong academic performance in a new environment.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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