Muhammad Alvin WicaksonoMW
Open to opportunities

Muhammad Alvin Wicaksono

@malvinwicaksono

Results-driven Digital Marketing Specialist with a passion for innovation.

Indonesia
Message

What I'm looking for

I am looking for a role that fosters innovation, encourages remote collaboration, and offers opportunities for professional growth.

I am a results-driven Digital Marketing Specialist with over 3 years of experience in SEO, SEM, Paid Ads, and Analytics. My proven ability to increase CTR by 35% and boost conversion rates showcases my commitment to driving organic traffic growth. I excel in executing data-informed campaigns across platforms like Google Ads and Meta Ads, and I have a strong track record in training and strategic planning.

Currently, I serve as the Digital Marketing Lead at PT Senopati Agung Semesta, where I designed and executed full-funnel digital marketing campaigns that significantly improved CTR and conversions. My role involves leading paid media efforts and conducting training sessions for rural farmers, which has enhanced productivity by 20%. I am passionate about remote collaboration and marketing innovation, aiming to build meaningful brand engagement globally.

Experience

Work history, roles, and key accomplishments

KH
Current

Marketing Communication Specialist

Keraton Ngayogyakarta Hadiningrat

Jul 2024 - Present (1 year 1 month)

Executed cultural marketing campaigns remotely, increasing brand visibility by 30% and social engagement by 50%. Collaborated asynchronously with local stakeholders and teams to produce press releases, blog content, and media updates—raising website traffic by 40%. Managed end-to-end event promotion and compliance from a remote setting, coordinating permits and formalities with government institut

PP

Social Media Specialist

PT Zett Creative Production

May 2024 - Jul 2024 (2 months)

Designed engaging content for 4+ platforms, improving audience conversion by 10%. Conducted A/B tests on campaigns and maintained 95% content consistency rate. Achieved a <1 hour average response time to audience inquiries, boosting engagement by 15%.

BU

Expert Staff

BEM FISIP UB

Dec 2019 - Dec 2020 (1 year)

Provided competition opportunities to 100+ high-achieving students. Conducted data analysis and reporting to support policy decisions. Planned and executed awareness campaigns and educational events.

Education

Degrees, certifications, and relevant coursework

BU

Brawijaya University

Bachelor of Political and Government Science, Political and Government Science

2019 - 2023

Grade: 3.76 / 4.00

Completed a Bachelor of Political and Government Science with a strong academic record. Gained comprehensive knowledge in political systems, governance, and public policy.

LI

LSPR Communication & Business Institute

Student Exchange Program, Communication & Business

2021 - 2022

Grade: 3.92 / 4.00

Participated in a student exchange program, focusing on communication and business studies. Achieved a high GPA, demonstrating strong academic performance in a new environment.

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Muhammad Alvin Wicaksono - Digital Marketing Lead - PT Senopati Agung Semesta | Himalayas