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Raka Oka DirakaRD
Open to opportunities

Raka Oka Diraka

@rakaokadiraka

Performance marketing manager at KPI Media, optimizing campaigns across Google, Meta, TikTok, LinkedIn, and programmatic platforms.

Indonesia
Message

At KPI Media, I set up and launched advertising campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and programmatic platforms. I monitor budgets and optimize performance across search, social media, and programmatic campaigns.

At Pinhome, I managed digital ad campaigns and tracking, then worked with Sales, Product, Engineering, and Design to improve performance. Earlier, I analyzed website traffic and campaigns at Pixie Digital Marketing Agency and developed SEO and PPC plans for clients.

I also teach and mentor people in digital marketing. At Politeknik Pariwisata Bali, I lecture on emerging technology stacks and the digital landscape in MICE events; through dibimbing.id and Gapura Digital, I share practical knowledge about advertising, SEO, and digital measurement.

Experience

Work history, roles, and key accomplishments

Politeknik Pariwisata Bali logoPB
Current

Adjunct Lecturer

Mar 2024 - Present (2 years 7 months)

- Conducting lectures on Introduction to Emerging Technology Stacks for first-year students.
- Conducting lectures on the Digital Landscape and its Applications in MICE (Meetings, Incentives, Conferences, and Exhibitions) Events for second-year students.

KPI Media logoKM
Current

Manager, Performance

Oct 2023 - Present (3 years)

- Set up and launched new advertising campaigns across major digital platforms, including Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads and Programmatic platform.
- Monitored campaign budgets and optimized performance across Search, Social Media, and Programmatic.
- Evaluated tracking systems to ensure accurate performance measurement.
- Generated and presented actionable insights based on campai

dibimbing.id logoDI
Current

Digital Marketing Mentor

Jan 2022 - Present (4 years 9 months)

Sharing about Digital Marketing and knowledge within the industry.
Delivered sessions:
- Intro to Google Ads SEM and Display/Video
- Intro to Meta Ads
- Technical Class: Performance Marketing
- Presentation Class: Creating Plan for Performance Marketing
- Final Project Review and Feedback Session
- Mentoring Session: General Digital Marketing (SEO, Performance, Digital Measurement)

Business Assist Pty Ltd logoBL

PPC Specialist

May 2021 - May 2024 (3 years)

- Assessing clients' Google Ads Campaign performance
- Giving and implementing the recommendations

Industry handled:
- Business Services (B2B)
- Real Estate
- Certification Services
- E-commerce
- Barber and Salon
- Plumbing Services
- Locksmith Services
- Appliances Installer Services
- Portable Power Products
- Construction and Developer
- Architect Firms
- Security Services
- NGO
- Non-Profit

Asosiasi Digital Marketing Indonesia logoAI

Secretary General (Bali Chapter)

Feb 2019 - Feb 2024 (5 years)

Participating in the community activities to improve the Digital Marketing adaptability and adoption for SME Businesses.
Activities:
- Sharing about Digital Marketing in General
- Training about Maximizing Digital Assets

Pinhome logoPI

Senior Performance Marketing Specialist

Oct 2021 - Jul 2023 (1 year 9 months)

- Setup new Ads campaign
- Monitoring the budget and optimizing for Digital Ads (Search Engine Ads, Social Media Ads, Mobile Apps Ads)
- Implementing and evaluate the tracking setup
- Create actionable insights from reports
- Evaluate and implementing insights and recommendations from the team to improve the ads' performance
- Working with other departments (Sales, Products, Engineer, Design) to i

Temu Ilmu logoTI

Co-Founder

Jul 2019 - Apr 2023 (3 years 9 months)

Temu Ilmu is a community for practitioner and business owners to share their knowledges, experiences and skill. This is a place where people learn and empower each other through discussions, webinars or classes.

We are mostly talking about:
- Digital Marketing
- Business Development
- Management
- Financial Planning
- Hard Skills / Soft Skills empowerment

Google logoGO

Trainer / Facilitator for Gapura Digital Program

Jan 2018 - Apr 2022 (4 years 3 months)

Gapura Digital is a training program powered by Google which held every weekend to support Indonesian Small & Medium Enterprise to advance their business through digital marketing.
For more info please visit: https://gapuradigital.withgoogle.com/

Courses available:
• Introduction to Digital
• Google My Business
• Tips on how to build an effective website
• Optimizing your digital presence throu

Search Agency logoSA

Co-Founder & Lead Performance Marketing Consultant

Mar 2021 - Jul 2021 (4 months)

- Manage the budget, campaign and strategy execution for all SEM clients
- Monitoring and Implementing the tracking setup using Google Tag Manager
- Monitoring and optimizing for Digital Ads (Google Ads, Social Media Ads)
- Create actionable insights from reports and propose strategies to clients
- Giving the recommendations and suggestions to improve performance to team and clients
- Working with

Medi Groups logoMG

Marketing Manager

Jun 2020 - Feb 2021 (8 months)

- Creating strategy to improve brand awareness and measure conversion through digital channel for all business units
- Managed the budget spending across all digital channel
- Maintaining relationship with blogger and influencer
- Maintaining and generating brand awareness in Social Media
- Supervising the Website, Social Media and Content Creator team
- Analyzing traffic and campaign result from

Island Media Management logoIM

Digital Services Manager

Apr 2019 - Apr 2020 (1 year)

- Supervising the Social Media team, Search Marketing team and Content team
- Giving support and sharing knowledge to Digital Services Team, Interns and other departments,
- Measure and analyze traffic and campaign result with Google Analytics and Google Search Console
- Manage the budget and strategy execution for all clients
- Monitoring the tracking setup using Google Tag Manager
- Monitoring a

Island Media Management logoIM

Assistant Digital Services Manager

Feb 2019 - Apr 2019 (2 months)

Worked as Assistant Digital Services Manager at Island Media Management.

Island Media Management logoIM

Digital Marketing Analyst

Jul 2018 - Feb 2019 (7 months)

- In charge for SEO, SEM and Social Media Ads for some clients
- Measure and analyze traffic and campaign result with Google Analytics
- Setup the tracking using Google Tag Manager
- Monitoring and planning for SEO (Technical, On-Page, Off-Page)
- Monitoring and optimizing for Digital Ads (Google Ads, Social Media Ads)
- Create actionable insights from reports and propose strategies to clients
- G

Pixie Digital Marketing Agency logoPA

Digital Marketing Analyst

Mar 2012 - Apr 2018 (6 years 1 month)

- Creating plan for SEO and PPC
- Maintaining relationship with blogger and influencer
- Analyzing traffic and campaign result from Google Analytics
- Optimizing Google My Business
- Using Google Tag Manager to setup tracking
- Monitoring and planning for SEO (Technical, On-Page, Off-Page)
- Monitoring and optimizing for Digital Ads (Google Ads, Social Media Ads)
- Crosscheck with the first-party

Education

Degrees, certifications, and relevant coursework

ES

EF SET

EF SET English Certificate 80/100 (C2 Proficient)

Mar 2025

ST

StackAdapt

Platform Certification Course

Dec 2024

ME

Meta

Meta Certified Media Buying Professional

Dec 2024 · Expired Dec 2025

GO

Google

Google Ads Search Professional Certification

Dec 2023 · Expired Dec 2024

GO

Google

Google Ads Video Professional Certification

Dec 2023 · Expired Dec 2024

GO

Google

Google Ads Display Professional Certification

Dec 2023 · Expired Dec 2024

AP

Apple

Apple Search Ads Certification

Apr 2022

GO

Google

Google Ads Search Certification

Nov 2019 · Expired Nov 2020

LI

LinkedIn

Growth Hacking Foundations

Aug 2019

GO

Google

Google Analytics Individual Certification

Oct 2019 · Expired Nov 2020

GO

Google

Google Digital Garage Certification

Aug 2019

GO

Google

Digital Sales Certification

Nov 2019 · Expired Nov 2021

GO

Google

Google Ads Fundamental

Nov 2019 · Expired Nov 2020

GO

Google

Google Mobile Ads Certification

Oct 2019 · Expired Nov 2020

GA

Google Ads

Google Ads Measurement Certification

Nov 2019 · Expired Nov 2020

LI

LinkedIn

Conversion Rate Optimization

Aug 2018

LI

LinkedIn

SEO: Advanced Link Building

Aug 2018

GD

Gapura Digital

Gapura Digital Certified Trainer

Jan 2018

MI

Microsoft

Bing Ads Accredited Professional

Nov 2017

HA

HubSpot Academy

Content Marketing Certified

Aug 2017 · Expired Oct 2020

UU

Universitas Udayana

Bachelor's degree, Public Administration

2010 - 2014

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